Sony Professional and Apollo Cinemas sign a VPF agreement like.no.other

Basingstoke—Jun 24, 2009

 

Apollo Cinemas make the full switch to digital by choosing Sony Digital Cinema State of the Art Cinealta 4K projection and becomes the first in Europe to move to Sony Digital Cinema Virtual Print Fee.

Sony Digital Cinema and Apollo Cinemas, the UK cinema chain whose theatres are setting new standards for high quality movie presentation, auditoria and seating, today announced an agreement for the deployment of 83 CineAlta 4K digital cinema projectors; A third of which will be able to deliver content in 3D, allowing Apollo Cinemas to showcase Hollywood’s new 3D blockbusters and leading the way into the 21^st century Cinema Experience. The agreement provides Apollo with Europe’s first Sony VPF transaction.
 
Rob Arthur, Managing Director Apollo Cinemas commented, “This agreement puts Apollo amongst the most innovative cinema operators in the world and will establish the UK’s first fully digital circuit and in CineAlta 4K. Our partnership with Sony Digital Cinemaallows Apollo to offer the ultimate digital cinema experience to all our valued guests. The CineAlta 4K digital systems provide outstanding image and sound quality, and will enable us toextend our programming to alternative content, delivering new and exciting experiences for our existing and future customers.”
 
Oliver Pasch, Head of Sony’s Digital Cinema business in Europe commented, “This really is an exciting agreement that clearly demonstrates Sony Digital Cinema’s commitment to the long-term success of the cinema industry, heralding a new era for digital cinema. This agreement enables Apollo to capitalize on the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience.”