Exhibitor to Install IMAX's Digital Projection System in New Multiplex

http://www.imax.com/corporate/pressReleases/

TORONTO, June 24 /PRNewswire-FirstCall/ - IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Aliance Entertainment, an Indiana-based exhibitor, today announced an agreement to install IMAX(R) theatres in two of the exhibitor's new multiplex developments planned for later this year. Under the terms of the sales agreement, Aliance Entertainment will install IMAX's new digital projection system at its new flagship location in Simpsonville, SC and a second location in the Northeastern United States, both during the fourth quarter of 2009. The exhibitor operates its theatres under the Great Escape Theatres brand.

To date, IMAX has signed contracts for over 200 IMAX digital projection systems worldwide, with 100 currently in operation.

"We're very excited to offer The IMAX Experience(R) as anchor attractions at our new flagship locations," said Anne Ragains, President and CEO of Aliance Entertainment. "IMAX theatres deliver a premium movie experience that cannot be replicated anywhere else, and the lower cost of IMAX's digital projection system has made it much easier for an exhibitor of our size to enter the IMAX business."

"Our digital projection system is creating new opportunities for us in smaller markets with respected regional exhibitors such as Aliance Entertainment," said IMAX CEO Richard L. Gelfond. "We're looking forward to working with new exhibition partners such as Aliance to introduce new audiences to The IMAX Experience later this year, and to capitalize on our robust slate of exciting Hollywood films."

IMAX's digital projection system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX(R) 3D presentations.