Imax Customers Testing Imax-Like Theater Concepts

http://online.wsj.com/article/BT-CO-20090609-710685.html

 

JUNE 9, 2009, 12:16 P.M. ET.

 

TORONTO (DOW JONES)--If imitation is the sincerest form of flattery, Imax Corp. (IMAX) should feel sincerely flattered.

 

The steady stream of Hollywood films flowing through Imax theaters, combined with the development of a digital projection system, have resulted in a dramatic expansion of Imax's commercial theater network in the last year. With many of the best locations off-limits due to exclusivity agreements between Imax and customers, some cinema chains have come up with their own large-format-style auditoriums.

 

Cinemark Holdings Inc. (CNK), which operates six Imax theaters, recently introduced a theater concept called Cinemark ...