'Ice Age' gets 3-D-only date in China

http://today3d.blogspot.com/2009/06/ice-age-gets-3-d-only-date-in-china.html

 

'Ice Age' gets 3-D-only date in China: "'Ice Age: Dawn of the Dinosaurs' will screen in a 3-D-only version in China in July, Twentieth Century Fox International said Tuesday. The film becomes the fifth to crack the world's fast-growing movie market by exploiting a new loophole in a strict import cap.

A Beijing-based Fox representative said the Hollywood studio would be allowed to share revenue from 'Ice Age' tickets sold here with distributor China Film Group Digital Film Development Co., a subsidiary of the state-run China Film Group Corp.

China caps the import of revenue-sharing 2-D films to 20 a year. Last year, to promote an interest in and the development of a local 3-D industry, the State Administration of Radio Film and Television exempted 3-D films from the regular import cap.

Since the switch, four other films--including three from Hollywood--have come to China in the 3-D-only format and shown on more than 200 3-D screens across China.

'Journey To The Center Of The Earth,' from Warner Bros last Sept., grossed 68 million yuan ($10 million). 'Bolt,' from Disney in December, grossed 30 million yuan ($4.4milion). 'Monsters vs. Aliens,' grossed roughly 32 million yuan ($4.7 million) for DreamWorks Animation. Belgian cartoon 'Fly Me To The Moon' is still on Chinese screens after nearly a month.