Nordic Digital Alliance to Digitize Norwegian Screens as part of Film & Kino Rollout

http://www.digitalcinemainfo.com/artsalliancemedia_03_01_10.php

March 1, 2010

Source: Arts Alliance Media

Nordic Digital Alliance (NDA), the joint venture run by Arts Alliance Media and a Norwegian consortium of businesses, has been awarded the contract to roll out digital cinema across the largest region of Norway (the West region), as part of the nationwide rollout scheme run by Film & Kino.

Film & Kino, the industry organisation for Norwegian cinemas, recently announced the result of an open tender process for organisations to carry out the conversion of all of Norway’s cinemas to digital - the world’s first national non-commercial digital cinema rollout. NDA will have responsibility for installing 76 screens across 56 different cinemas in the West region, from Sokndal in the south to Rindal in the North, and including all 5 screens of the prestigious Haugesund Kino.

Each screen will be installed with a DCI-compliant system, consisting of projector, server, and a Theatre Management Software package. All systems are fully ready to work with 3D, satellite and 4k projection, and exhibitors can choose to upgrade their systems to include these options.

NDA will begin the installation of screens in the coming months, working with both Hjalmar Wilhelmsen and Arts Alliance Media.

Oscar Hovland, CEO of Nordic Digital Alliance, said “Film & Kino’s rollout scheme will be of huge benefit to cinemas in Norway and the cinema-going public, and NDA is delighted to be a part of this historic deal. Our years of experience in digital cinema in Norway mean we are well placed to work with cinemas to upgrade their equipment.”

Film & Kino has signed Virtual Print Fee agreements with five Hollywood studios, which will contribute towards the cost of digitisation.