Guzzo Cinemas Chooses MasterImage Digital 3D Theatre Systems to Convert 43 Screens

http://www.digitalcinemainfo.com/masterimage_03_18_10.php

March 18, 2010

Source: MasterImage

MasterImage 3D, LLC, a provider of pioneering stereoscopic 3D systems for theaters, auto-stereoscopic
television and handheld displays, announced today that Montreal-based Guzzo Cinemas has chosen to convert 43 of its screens to stereoscopic 3D projection with MasterImage 3D digital theatre systems.

The chain, which encompasses 148 screens in 11 theater complexes in the greater Montreal area, began implementing the MasterImage systems in December 2009. Twenty-seven systems are installed today, with all 43 expected to be implemented in April 2010. A trailblazer in delivering a 3D experience to movie-goers in Montreal, Guzzo will have one-third of its circuit presenting digital 3D this spring.

"The MasterImage system hit every point we were looking for," said Vince Guzzo, executive vice president and chief operating officer of Guzzo Cinemas. "The presentation is high quality of course, and MasterImage offers single-use glasses, which to us, is preferable to cleaning and re-using glasses. A big benefit of the MasterImage system is that it can be very easily moved and redeployed in different theaters along with the projection system in the weeks after a movie opens. It doesn't require us to call in a technician. Finally, we absolutely prefer to own our systems outright. That is critical for us."

"We're pleased and honored to support Guzzo Cinemas as they continue to expand their 3D offering across the Montreal area," said Peter Koplik, executive vice president at MasterImage. "They are a forward-thinking exhibition company and with the completion of their 43 screen conversion, this will be the largest installation of MasterImage 3D theater systems in North America."