MasterImage 3D Theatre System Tapped for Premiere of Disney-Pixar's New 3D Short at ShoWest 2010

http://www.digitalcinemainfo.com/masterimage_03_12_10.php

March 12, 2010

Source: MasterImage

MasterImage 3D, announced that its MI-2100 3D digital theatre system will be used to unveil a highly-anticipated Disney-Pixar 3D short film on Tuesday morning, March 16, 2010, preceding the pre-release debut of "Toy Story 3" at ShoWest.

The Disney-Pixar 3D short screening will be held at two Las Vegas theatres; Le Theatre des Arts at the Paris, and the Jubilee Theater at Bally's. The event will showcase MasterImage's MI-2100 3D theater systems. The MI-2100
features proprietary technology that optimizes resolution, sharpness and color clarity for a superior 3D image experience.

"We're very pleased that our MasterImage technology is being used to screen Disney-Pixar's new 3D short film at such an important, trend-setting event as ShoWest." said Peter Koplik, Executive Vice President at MasterImage 3D.
"We are honored to provide our technology for this event. This screening reflects the growing acceptance from studios and exhibitors worldwide who are opting to convert their theaters to Digital 3D with MasterImage."

More than 1,200 MasterImage MI-2100 3D theatre systems are installed worldwide, at chains including Harkins Theatres, Krikorian and Premiere Cinemas in North America as well as European chains including Empire, Palace, and Omniplex. The Company's success can be attributed to the MI-2100's superior 3D image quality and progressive business terms.

In addition to its 3D theatre system, MasterImage will also showcase its auto-stereoscopic (glasses-free) mobile 3D display technology throughout the ShoWest Exhibition and in their private demonstration suite at the Paris Las Vegas Resort from March 15-18, 2010.