Virgin Media offers 3D TV on-demand

http://www.digitalchoices.co.uk/virgin-media-offers-3d-tv-on-demand-16112009.html

Monday 16 November, 2009

By Becca Talbot - becca@consumerchoices.co.uk

Cable giant Virgin Media is offering its TV customers a chance to watch Channel 4’s 3D content on-demand.

Virgin Media (www.virginmedia.com), Britain’s largest cable TV, broadband and home phone provider, is offering its subscribers a range of 3D programmes through its on-demand TV catch-up service.

The content will be available from today, and viewers who want to watch it will need a pair of 3D specs. You can pick these up for free from Sainsbury’s or Virgin Media stores.

A spokeswoman for Virgin Media said: “We will be making the 3D episode of Chuck - aired on Virgin1 in August - available in TV Choice. We are also working on getting some additional content.”

The “3D Festival” from Virgin Media will give customers access to Channel 4’s The Queen in 3D and Derren Brown's 3D Magic Spectacular. Both programmes will be available in Catch up TV and TV Choice.

Catch up TV is free for all customers, while TV Choice is £7 for TV Size: M and L customers, and free for all Size: XL TV package customers.

The 3D on-demand content on Virgin Media will be available from today until to mid-December.

Jon Ingram, operations director at Digitalchoices.co.uk, said: “This offer is great news if you’re a Virgin Media customer and you miss the 3D content being aired this week on Channel 4.”

He added: “After its successful 3D trials, it’ll be interesting to see if Virgin Media decides to offer customers more 3D content, such as the 3D channel planned by Sky.”

Earlier this year, rival satellite digital TV provider Sky announced plans to launch a 3D TV channel at the start of 2010.