RealD and Hollywood Theatres Partner for 100 RealD 3D Screens

http://www.digitalcinemainfo.com/reald_10_27_09.php

October 27, 2009

Source: RealD

RealD, the global leader in 3D cinema, and Hollywood Theaters announced today that they have partnered to equip a minimum of 100 screens across the country and overseas with RealD 3D technology. The rollout, which has already begun, will see 64 RealD 3D installations by mid- December, and the additional RealD 3D screens will be added in early 2010.

“Moviegoers are seeking out the premium, fully immersive 3D experience only available with RealD’s digital 3D technology,” said Joseph Peixoto, president of worldwide cinema for RealD. “It’s exciting to partner with Hollywood Theaters on this large number of screens so their nationwide audience can experience ‘Avatar’ and other upcoming releases in crystal clear RealD 3D.”

“From the outstanding customer experience to the ease of operations, Hollywood Theaters believes RealD is the clear choice for 3D technology as we launch our digital deployment,” said Clyde Cornell, chief operating officer for Hollywood Theaters. “And, fiscally speaking, partnering with RealD provides us the flexibility of being 3D capable on multiple screens in any one complex with a minimal capital expense.”