Arts Alliance to digitize U.K.'s Reel Cinemas

http://www.filmjournal.com/filmjournal/content_display/news-and-features/news/cinemas/e3idaa6fa5c7cf9caac0d10753fa6fff0ba

 

Nov 19, 2009

Arts Alliance Media (AAM) signed an agreement with Reel Cinemas to digitize their entire circuit in the U.K. The Virtual Print Fee-based deal covers all 60 of Reel’s screens throughout the country, across 15 sites, as well as 60 affiliated screens programmed by Reel's programmer, Steve Reynolds.

The installation of digital equipment is scheduled to begin immediately. In addition, the deal also covers the installation of 3D in 20 screens, so that there will be at least one 3D screen in each site.

Arts Alliance Media will also be providing satellite systems for each of Reel’s 15 sites, in conjunction with satellite partner Arqiva Satellite & Media. This will allow the cinemas to show live alternative content such as opera, sports and music concerts, and also to receive feature and trailer content via satellite. AAM’s Digital Cinema Network Software will also be deployed, allowing sites to manage their digital content and equipment, and AAM to monitor and maintain the network and equipment remotely.

Arts Alliance Media’s digital network currently covers six European territories and has installed over 650 digital screens to date.