RealD Delivers over 50% of $31 Million opening weekend gross for Disney's A Christmas Carol

http://www.digitalcinemainfo.com/reald_11_09_09.php

November 10, 2009

Source: RealD

Nearly $16 Million Generated by 1,535 RealD 3D Locations

Theatres equipped with RealD's market-leading 3D cinema technology brought in nearly $16 million of the total box office for "Disney's A Christmas Carol" in Disney Digital 3D(tm), which earned an estimated $31 million during its opening weekend. The RealD box office total accounted for over 50% of the weekend's receipts.

"3D is transforming today's cinema and RealD's delivering over half of the opening weekend total shows that moviegoers everywhere are truly embracing RealD's nextgeneration of 3D technology," said Michael V. Lewis, chairman and CEO of RealD.

"Disney's A Christmas Carol," a multi-sensory thrill ride re-envisioned by Academy Award(r)-winning filmmaker Robert Zemeckis, captures the fantastical essence of the
classic Dickens tale in a groundbreaking, performance-capture 3D motion picture event. Ebeneezer Scrooge (Jim Carrey) begins the holiday with his usual miserly contempt, barking at his faithful clerk (Gary Oldman) and his cheery nephew (Colin Firth). But when the ghosts of Christmas Past, Present, and Yet to Come take him on
an eye-opening journey, revealing truths Old Scrooge is reluctant to face, he must open his heart to undo years of ill will before it's too late. Through the magic of performance-capture technology, Jim Carrey tackles seven roles, including Scrooge and all of the Christmas spirits.