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April 2, 2009
Scrabble Entertainment has signed non-exclusive agreements with Twentieth Century Fox, Warner Bros, Walt Disney Studios and Paramount Pictures, and is finalizing a contract with Universal Pictures, to deploy digital cinema screens to India. The deployment agreements are based upon the VPF model.
Scrabble, formed in 2007, is India’s only 2 K DCI compliant deploying entity. The company has installed 80 screens in metropolitan India and has plans for 500 more in 100 multiplexes in the eight cities over the coming three years.
India’s largest exhibition circuits, including PVR Cinemas, Fame India Ltd, Inox Leisure and Fun Cinemas, have signed with Scrabble for the installation of digital systems. Prior to Scrabble, the Indian market was dominated by 1.3 Chip E-Cinema DLP projectors (no DCI compliance).
The digital platform will allow studios to showcase 3D titles, and Hollywood expects to gain opportunities for wider day-and-date releases in India at much lower costs. In addition, studios can use this platform for alternate content, and they expect a significant reduction in piracy because DCI compliant systems are protected through sophisticated security and encryption technologies
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