http://www.digitalcinemainfo.com/sensiotechnologies_04_28_09.php

April 28, 2009

Source: Sensio Technologies

Technologies SENSIO Inc. (“SENSIO”) (TSX Venture Exchange Inc.: SIO), inventor of the SENSIO® 3D technology, has gained marked success at the National Association of Broadcasters (“NAB”) business fair in Las Vegas through its innovation of being the first to stream live 3D content in IP format using its SENSIO® 3D technology.

The objective of the demonstration was to demonstrate to the industry players that a signal encoded in SENSIO® 3D technology is compatible with all existing distribution channels, including IP transmission, which makes it compatible with numerous platforms and creates multiple possibilities for 3D broadcasting.

From the same signal in SENSIO format, a live 3D event can now be broadcast simultaneously in digital movie theaters, in the home and on the Web, making it accessible to all consumers. “Our attendance at NAB allowed us to stand out as we demonstrated to producers of live events and to broadcasters that our technology is fully compatible, mature and ready for immediate deployment as it uses existing broadcast equipment; avoiding expensive infrastructure adaptations or modifications”, explains Nicholas Routhier, President and Chief Executive Officer of SENSIO.

New Sources of Revenue for Producers of Live 3D Events

Thanks to its multiple broadcast possibilities, SENSIO® 3D technology significantly increases the number of consumers that can be reached, which multiplies the sources of revenue that can be generated by these events. Now, in addition to movie theaters, live 3D events can be made available via pay TV, through video-on-demand and streaming via the Web. Exploiting these additional channels strengthens the business model for production of live 3D events, which over time will promote increased production of these events.

SENSIO participates in another conference on 3D at the NAB

SENSIO’s Executive Vice President and Chief Marketing Officer, Richard LaBerge, participated as a panelist in the conference “The Evolution of Live 3D Events: Lessons from the Field”, which was presented on April 21. In front of an audience of 250 people, the different players involved in the first two live 3D events, which took place in the United States, did a come back on these events and on the positive perspectives for the future of this expanding field.

The first live 3D event within the European market in SENSIO® 3D

Announced during NAB, SENSIO® 3D technology allowed the broadcast of the first live 3D event in Europe. A basketball game was successfully broadcast in SENSIO® 3D to several digital theatres located in Italy. Confirming SENSIO’s leadership in live 3D broadcast, its technology continues its expansion within the European and the American markets. SENSIO remains the only technology allowing live 3D broadcast to be deployed in a digital theatre network.