Vue Entertainment adding 200 RealD screens

http://www.filmjournal.com/filmjournal/content_display/news-and-features/news/digital-cinema/e3idb7a65553a4b13f63ea246205b0ee8a3

March 10, 2009

U.K. theatre circuit Vue Entertainment is adding 200 RealD 3D screens. The rollout has already begun with an installation at Vue’s flagship location in Leicester Square, London. Additional RealD systems are ready for installation immediately as new screens are added monthly at Vue cinemas.

“Vue prides itself on providing the most compelling cinema experience available and RealD 3D will give our audience a new and exciting way to experience movies,” said Tim Richards, CEO of Vue Entertainment.

“This alliance with the U.K.’s leading exhibitor furthers RealD as the market leader in the U.K. and is a reflection of our continued expansion across Europe,” declared Michael V. Lewis, chairman and CEO of RealD.

RealD’s technology is deployed across the world’s largest 3D platform in 34 countries with over 1,700 screens today and nearly 6,000 additional screens under contract.

Vue has 62 cinemas with 607 screens and attracts more than 32 million customers a year. It is the market leader in the London market and has the second largest box-office market share in the U.K.