The Next Format War: 3D TVs Coming 2010 - Will Avatar Be The Killer App? | /Film

http://today3d.blogspot.com/2009/03/next-format-war-3d-tvs-coming-2010-will.html

 

"No sooner has Blu-Ray seen off HD-DVD with it’s knobbly knocking stick than another format war starts brewing in, quite literally, the R&D labs. According to a report in Video Business, Panasonic are looking to launch their first 3D-ready HD sets in what they hope will be an industry-wide standard, and will do so as soon as next year.

It’s probably pertinent to tell you right away that while Panasonic aren’t the only manufacturers working on a 3D standard, they are the ones in league with James Cameron. That alone has very possibly won them any upcoming format war before it even reaches the shop floor. Their system does indeed sound really brilliant, but so do the others, in their ways…

Ye olde 3D system used red and blue anaglyph glasses and is obviously already possible on home TVs of all kinds. When the most recent cinema hits have been repackaged for home consumers the 3D has been downgraded to work in this format. Or, rather, not quite work in this format because, frankly, the system is a bit of a dog. It doesn’t work consistently and a very significant percentage of users report that they don’t feel it works at all for them. I can’t believe that Dreamworks dare pollute the public idea"