ISDCF To Hold Demo Of 3D Luminance Levels

Posted by J. Sperling Reich | March 9, 2009 10:17 pm

Ever wonder what digital 3D would look like at 14 foot-lamberts (ftL) rather than the dim 4 ftL at which it is usually projected?  If so then you’ll want to sign up for a 3D demo being held by  the Inter-Society Digital Cinema Forum (ISDCF).  On March 24th at the AMC Burbank 16 in Burbank, CA, the ISDCF will be screening a clip reel of 3D material at multiple luminance levels including 4.5, 6, 10, and 14 ftL luminance.  The same material will be screened at two separate demos, one at 10:00 am and one at 12:00 pm.  If these screenings times fill up there is talk that an 8:00 am session will be added.

ISDCF is being careful to let attendees know their demo is for educational purposes only.  It is not a test and no recommendations will be made upon its completion.  The purpose of the demonstration is to show industry professionals how different luminance levels impact the projection of digital 3D images and to help initiate discussion.

Clips being shown represent the usual round up of 3D titles including “Polar Express”, “Beowulf”, “Journey to the Center of the Earth” and “U2:3D” among others.  The content will be projected across a 62’ throw onto a 35’ silver screen using a Christie projector outfitted with RealD’s 3D system.  The address of the demo is as follows:

AMC Burbank 16
125 E. Palm Avenue
Burbank, CA 91502

More information about the demo and a link to RSVP can be found here.

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Agreement for Attending Inter-Society Digital Cinema Forum (ISDCF)-3D Luminance Demonstration 

The ISDCF has arranged for a demonstration of various 3D luminance levels to allow industry professionals to view and understand the trade-offs with different luminance levels. This is not a test and ISDCF will not be making any recommendations at the conclusion of these demonstrations. The single goal is for presentation and open discussion during these presentations as we evaluate the impact -good and bad- of the various luminance levels. 

With that understanding, we wish to encourage open and honest discussion during the sessions.  While open participation is welcome, unless the commenter states otherwise, all comments heard in the course of this demonstration are private and off-the-record, and the sources of the comments are confidential. You may not publish or present such comments and their sources in a public manner, including press and other open means of communication.  By participating in this demonstration, you agree to these restrictions.