AMC Entertainment will use Sony digital projection systems

http://www.bizjournals.com/kansascity/stories/2009/03/30/daily6.html

 

Monday, March 30, 2009, 2:08pm CDT  |  Modified: Monday, March 30, 2009, 2:25pm

Kansas City Business Journal

AMC Entertainment Inc. has reached an agreement in principle with Sony Electronics to install Sony 4K digital cinema projection systems in its theaters.

Kansas City-based AMC has 309 theaters and 4,628 screens, which would make it the largest entertainment company equipped with 4K digital technology in North America, AMC said in a Monday release. Financial terms of the agreement weren’t disclosed.

AMC CEO Gerry Lopez said in the release that the agreement with Sony “is a prime example of our strong advocacy of the industry’s move to a digital platform.”

AMC’s agreement with Sony is part of Digital Cinema Implementation Partners’ digital initiative. Digital Cinema Implementation Partners — an equally owned joint venture among AMC, Cinemark Holdings Inc. and Regal Entertainment — said Oct. 1 that it had signed agreements with Twentieth Century Fox, Walt Disney Motion Pictures, Paramount Pictures, Universal Studios and Lionsgate Films that will lead to a rollout of digital projection systems at nearly 20,000 movie theater screens in North America.

AMC’s rollout of Sony digital projection systems is planned to start in the second quarter and continue throughout AMC’s North American theaters through 2012. AMC currently has Sony’s digital projection systems in 11 theaters with 150 screens, but none in the Kansas City area, AMC spokesman Justin Scott said.