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March 10, 2009
Arts Alliance Media (AAM), Europe’s leading digital-cinema provider, and Yelmo Cines, one of Spain’s largest exhibition chains, announced an agreement to equip 18 new screens in 18 different sites throughout their chain with digital cinema, 3D and satellite capabilities. The deal follows AAM’s installation of digital projection equipment in five screens at Yelmo’s Isla Azul complex in Madrid last summer.
AAM will procure, install, service and maintain all equipment in conjunction with its local integrator partner, Suministros Kelonik, Spain’s leading equipment installer. Yelmo and AAM have jointly selected Christie projectors and Doremi servers for the deployment.
Gwendal Auffret, AAM’s senior VP, digital cinema, said, “We are very proud to be moving forward in our collaboration with a major cinema chain like Yelmo Cines. Digital cinema, 3D and alternative content will certainly be huge assets to exhibitors, in particular in Spain, where the market has been tough in the past few years. We believe Yelmo is right in being forward-thinking and taking the lead with this technology as they have always done before.”
Fernando Evole, CEO of Yelmo Cines added, “The digital-cinema trial that we have been carrying out at Isla Azul has been a great success and now we are very excited about our partnership with AAM to deploy digital systems for 3D at 18 of our sites. At the same time, we will keep working together with our partner AAM to expand digital cinema in Spain.” The ultimate goal is to digitize all of Yelmo’s screens.
Arts Alliance Media has installed and is operating over 500 digital screens across Europe—in the U.K., France, The Netherlands and Norway, as well as in Spain.
AAM was the first European digital-cinema provider in Europe to sign virtual print fee deals with studios and exhibitors, and is currently engaged in discussions with distributors and exhibitors to further the rollout of digital screens across Europe.
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