Technicolor 3D Begins Asian Roll-out with Thai Installations

http://www.digitalcinemainfo.com/technicolordigitalcinema_10_26_10.php

October 27, 2010

Source: Technicolor Digital Cinema

Independent Research Supports Audience Acceptance of Technology

In preparation for a full Asian roll-out of its Technicolor 3D system this Fall, Technicolor Asia did a test run of its 3D system during the Piranha 3D engagement in Bangkok at the Esplanade (Major) Cineplex Ngamwongwan-Khae-Rai theater in early September 2010.

Using an independent academic research department from noted Sripatum University, exit polls were conducted of viewers watching the movie in Technicolor 3D and in Digital 3D. While the size of the survey pool was moderate, results indicated that a majority of the participants in both sample groups had a positive perception of the 3D quality and experience - overall mean scores from both sample groups were statically defined as “very good”.

96.6 % of both sample groups responded they would watch more 3D movies in the future.

We are pleased the results of the survey by Sripatum University concur with other independent surveys Technicolor has commissioned in the United States to assess the quality and experience of Technicolor 3D," said Tim Meade, Technicolor 3D Sales and Marketing Director, Asia Pacific. "This is proof positive that Technicolor 3D will perform as well as Digital 3D in theaters all across the region."

"With only 10-20% of movie theater screens across Asia Pacific 3D capable, Technicolor 3D offers theater owners an affordable, easy to use 3D system that has proven to increase box office revenues," Tim continued.

Technicolor 3D is currently installed on more than 300 screens in North America, and has recently launched internationally in the United Kingdom, Germany, Italy, and Spain. To date, nine films have been released in the format, including features from DreamWorks Animation, Lionsgate, Paramount Pictures, Universal Pictures, Warner Bros., and The Weinstein Company.

In addition, Summit Entertainment announced October 13 it would release its upcoming action adventure Drive Angry (which was shot entirely in 3D) in the Technicolor 3D format.

The Technicolor 3D roll-out is well under way in Thailand with both major theater circuits, Major Cineplex and SF Cinema City having installed Technicolor 3D systems. Upcoming titles planned for release in the Technicolor 3D format include Legend of the Guardians: The Owls of Ga'Hoole and Cats and Dogs: The Revenge of Kitty Galore.