Barco team with Real Image Technologies

http://www.today3d.com/2010/10/barco-team-with-real-image-technologies.html

 

Oct 28, 2010

 

Global display solutions company Barco plans to revamp its sales strategy in India for

its media and entertainment business. The maker of CRT, LCD, LED projectors and displays and related software solutions is tying up with system integrators to reach smaller exhibitors across the country for digital conversion of movie screens.

“Earlier we worked strictly with exhibitors. The market for digital cinema has grown rapidly in the last three years. We are tying up with technology partners to reach out to smaller exhibitors with less than five screens,” said Nalin Advani, MD, Barco India.

The company has announced a tie-up with Chennai-based Real Image Technologies to act as resellers for their projectors. Real Image offers digital solutions to the media industry. With its Qube Cinema end-to-end digital product line, the company has made close to 2,500 installations in 25 countries. Barco will also be tying up with a large media company in south India this month to further expand its reach, Advani said.

At present the company has direct relationship with at least six large exhibitors. “The number may be small but India has only about 200 digital cinema screens. And Barco being a display company, solutions without content won’t take us far. We’re tying up with local and global content providers to push our products,” Advani said. Through direct selling and sales via partners, Barco expects 20 per cent growth in sales this fiscal. The release of a slew of movies in 3D has spurted digital conversion of movie screens in India and this will continue, he added.