MasterImage Strikes 3D Deal with Empire Cinemas

http://www.digitalcinemainfo.com/masterimage_08_03_09.php

August 2, 2009

Source: MasterImage

MasterImage USA announced an agreement with Empire Cinemas LTD of the UK to supply a minimum of forty MasterImage 3D Systems which will be installed in the upcoming months. Based in Burbank, California, the deal represents the largest deployment of MasterImage systems in Europe to date for the company. Empire Cinema operates 144 screens at 16 locations, and is one of the leading independent cinema chains in the UK.

MasterImage¹s deal with Empire follows on the heels of the company¹s twelve system installation at Palace Cinemas in the Czech Republic and Hungary, as well as a thirty system commitment by Omniplex Cinemas in Ireland. These latest deals bring MasterImage¹s numbers up to more than 400 systems committed or installed in 22 countries.

"We chose MasterImage for its superior presentation quality and system reliability," said Justin Ribbons, CEO of Empire Cinemas LTD. "In addition, their exhibitor friendly business model makes for an easy expansion of this technology. We are pleased that our patrons will benefit from this alliance."

"We are gratified that Empire selected MasterImage," said Peter Koplik, COO of MasterImage. "Empire is an industry leader, and collaboration with the Empire team is an important vote of confidence for our company. We are thrilled that our global reach has helped create a strong 3D market."

Since opening its U.S. office in October 2008, MasterImage has created a presence that spans the globe. As demand for high quality 3D presentation equipment grows, so has demand for MasterImage technology. With the industry expecting more than forty-five 3D releases in the next three years, this global expansion is expected to continue around the world.