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http://www.digitalcinemareport.com/node/1130
Submitted by Nick Dager on Wed, 07/29/2009 - 15:25.
Last month Cinemark, which is celebrating its 25th anniversary, opened a new Cinemark XD auditorium, the company’s new large screen digital format, at the Cinemark 24 Jordan Landing location in West Jordan, Utah. The new venue was ready in time for the opening weekend of Harry Potter and The Half-Blood Prince.
The Cinemark West Jordan theatre will be the only large screen venue in the Salt Lake City market exhibiting the movie for the first two weeks of the picture’s release. Cinemark has transformed one auditorium at the Jordan Landing location so that guests can experience cinema like never before. The new auditorium offers a complete entertainment environment.
Once customers enter a screen that is 67 feet wide, more than 550 plush seats and a completely redesigned viewing environment, greets them. As guests settle in for the show, they are treated to Cinemark’s Custom JBL Sound System that has more than 30 speakers. The digital image is delivered by a Doremi server and Barco DP3000 projector with a light output of 30,000 lumens.
“The Cinemark XD format will offer our Salt Lake City area customers an extreme digital experience,” says Alan Stock, Cinemark’s chief executive officer. “Moviegoers, get ready for sensory overload. We have created an environment that engages all of your senses and pulls you into the picture. Another benefit worth mentioning is that Cinemark will be able to exhibit all movies in this auditorium, including Real D-3D pictures.” Even if Cinemark had not opened a new theatre July would have been a big month. The company celebrated its 25th anniversary on July 9th. The anniversary theme “25 Years of Movies and Magic” recognizes the quarter-century of superior customer service, great entertainment experiences, and lasting memories that Cinemark has provided to customers throughout the years. Cinemark was founded in 1984 by theatrical exhibition pioneer Lee Roy Mitchell.
According to the company, Mitchell’s initial vision was to bring high-quality, modern movie theatre entertainment to underserved markets in the US. In 1993, he expanded his vision by focusing on underserved markets outside the US and launching one of Cinemark’s first movie theatres in Latin America.
“What has always set Cinemark apart is the level of importance that we place on our employees, customers, vendors and studio partners,” says Mitchell, who is now Cinemark’s chairman. In 1986, Stock joined Cinemark and partnered with Mitchell to implement this vision.
In 2006, Cinemark acquired Century Theatres and added approximately 77 theatres to the company. A year later, Cinemark completed its initial public offering and the company’s stock is now traded on the NYSE. As of March 31st Cinemark operated 420 theatres and 4,846 screens in 39 states in the United States and internationally in 12 countries, mainly in Mexico, South and Central America.
“We have strived to provide the best movie-going, entertainment experience possible,” says Stock. “Today, Cinemark is positioned as the world’s second largest motion picture exhibition company. It’s important to recognize Cinemark’s employees and customers, without whom this level of success would not be possible.”
One of the ways that Cinemark celebrated was by launching a new online contest. The grand prize is a trip to Paris, France courtesy of Sony Pictures and the upcoming film Julie and Julia.
The new contest is one of several that have been offered over the past few months to help celebrate the 25-year milestone.
In April, Cinemark and Universal Pictures teamed up to give away a new car with the release of the movie Fast and Furious. In May, for the release of Land of the Lost and Public Enemies, twenty-five winners were selected each day for 25 days to win a $25 Cinemark Gift Card.
“All of these contests have been introduced in order to thank Cinemark’s loyal customers for their continued support and to invite them to celebrate with us,” says. Stock.
The Cinemark West Jordan theatre will be the only large screen venue in the Salt Lake City market exhibiting the movie for the first two weeks of the picture’s release. Cinemark has transformed one auditorium at the Jordan Landing location so that guests can experience cinema like never before. The new auditorium offers a complete entertainment environment.
Once customers enter a screen that is 67 feet wide, more than 550 plush seats and a completely redesigned viewing environment, greets them. As guests settle in for the show, they are treated to Cinemark’s Custom JBL Sound System that has more than 30 speakers. The digital image is delivered by a Doremi server and Barco DP3000 projector with a light output of 30,000 lumens.
“The Cinemark XD format will offer our Salt Lake City area customers an extreme digital experience,” says Alan Stock, Cinemark’s chief executive officer. “Moviegoers, get ready for sensory overload. We have created an environment that engages all of your senses and pulls you into the picture. Another benefit worth mentioning is that Cinemark will be able to exhibit all movies in this auditorium, including Real D-3D pictures.” Even if Cinemark had not opened a new theatre July would have been a big month. The company celebrated its 25th anniversary on July 9th. The anniversary theme “25 Years of Movies and Magic” recognizes the quarter-century of superior customer service, great entertainment experiences, and lasting memories that Cinemark has provided to customers throughout the years. Cinemark was founded in 1984 by theatrical exhibition pioneer Lee Roy Mitchell.
According to the company, Mitchell’s initial vision was to bring high-quality, modern movie theatre entertainment to underserved markets in the US. In 1993, he expanded his vision by focusing on underserved markets outside the US and launching one of Cinemark’s first movie theatres in Latin America.
“What has always set Cinemark apart is the level of importance that we place on our employees, customers, vendors and studio partners,” says Mitchell, who is now Cinemark’s chairman. In 1986, Stock joined Cinemark and partnered with Mitchell to implement this vision.
In 2006, Cinemark acquired Century Theatres and added approximately 77 theatres to the company. A year later, Cinemark completed its initial public offering and the company’s stock is now traded on the NYSE. As of March 31st Cinemark operated 420 theatres and 4,846 screens in 39 states in the United States and internationally in 12 countries, mainly in Mexico, South and Central America.
“We have strived to provide the best movie-going, entertainment experience possible,” says Stock. “Today, Cinemark is positioned as the world’s second largest motion picture exhibition company. It’s important to recognize Cinemark’s employees and customers, without whom this level of success would not be possible.”
One of the ways that Cinemark celebrated was by launching a new online contest. The grand prize is a trip to Paris, France courtesy of Sony Pictures and the upcoming film Julie and Julia.
The new contest is one of several that have been offered over the past few months to help celebrate the 25-year milestone.
In April, Cinemark and Universal Pictures teamed up to give away a new car with the release of the movie Fast and Furious. In May, for the release of Land of the Lost and Public Enemies, twenty-five winners were selected each day for 25 days to win a $25 Cinemark Gift Card.
“All of these contests have been introduced in order to thank Cinemark’s loyal customers for their continued support and to invite them to celebrate with us,” says. Stock.
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