Setting a Standard - Cineplex Entertainment Opens SilverCity Oakville Cinemas in Ontario, Canada - Kodak/Christie

Cineplex opened its newest theatre last month, the SilverCity in Ontario, Canada. The facility’s nine digital screens feature Christie projection supported by Kodak’s Digital Cinema systems. "SilverCity Oakville Cinemas represents a new era in out-of-home entertainment experiences with its combination of movies and exciting new amenities, making it an entertainment experience like no other," says Pat Marshall, vice president of communications and investor relations at Cineplex Entertainment. "SilverCity Oakville Cinemas will set a new standard for theatres throughout North America."

 

With nearly 2300 seats in its nine digital – and three traditional 35mm film – auditoriums, the new facility offers VIP theaters, bowling, billiards, lounges, child minding services and a retail store, among other leisure activities.

 

“This is a major step forward in what has been an on-going partnership with the Cineplex Entertainment team,” says Chris Simpson, Kodak’s director of digital cinema sales for North America. “For several years now, we have been working together, supplying their pre-show systems and preparing and delivering the content to those systems. As their needs have expanded to showing digital movies, we’re proud they once again called Kodak.”

 

“It’s important for us to work with a partner we can trust,” says Dan McGrath, executive vice president, Cineplex Entertainment. “Kodak has been a great partner for us in the digital space. Every installation has happened on time and on budget. They’ve always delivered what they said they would, with no surprises. For our newest complex, it made sense to call them again.”

 

Cineplex’s new 45,000-square-foot complex includes the Kodak Theatre Management System. Connected to the complex’s ticketing system, the TMS loads and directs all digital motion pictures, trailers and other pre-show content to the proper projector, providing a seamless, accurate, and eventually automated presentation.

 

In addition to the Theatre Management System, the SilverCity Oakville Cinema installation includes the Kodak Content Player JMN3000. The first player to include Kodak image science, it handles a full range of feature content, in 2D or 3D, automatically playing the right format.

 

All nine digital theatres are equipped with Christie DLP Cinema projectors. Additionally, a Christie DW series 3-chip DLP projector will display digital pre-show entertainment in the new expansive lobby.

 

“We believe SilverCity Oakville Cinemas will set a new standard for theatres throughout North America,” says Ellis Jacob, president and CEO, Cineplex Entertainment. “We’re especially proud to be working with Christie, recognized as the world’s digital cinema leader. Their technology not only provides resolution that is far greater than high-definition, it also gives us the flexibility to offer our guests a tremendous variety of choice in entertainment, including big screen events such as NHL hockey, Metropolitan Opera performances and this holiday season’s most talked about event, National Ballet of Canada’s The Nutcracker”.

 

“This is a true entertainment complex like no other, that guests of all ages will enjoy,” says Dave Muscat, director of sales, Christie Digital Systems Canada. “We’re extremely pleased to be working with Cineplex Entertainment on what is now the largest digital cinema equipped entertainment complex in Canada and the first of its kind in North America. It is also a fitting place for the Christie CP2000 and Christie DW3K – both of which are manufactured in Kitchener, Ontario at our world-class, ISO 9001:2000 manufacturing headquarters.”

 

http://www.digitalcinemareport.com/settingstandard.html