RealD sets IPO terms - Will you buy it?

http://www.today3d.com/2010/06/reald-sets-ipo-terms-will-you-buy-it.html

 

RealD, which licenses stereoscopic (three-dimensional) technologies for motion pictures, announced terms for its IPO on Tuesday. The Beverly Hills, CA-based company plans to raise $151 million by offering 10.75 million shares at a price range of $13-$15. At the mid-point of the proposed range, RealD will command a market value of $667 million. RealD, which was founded in 2003 and booked $150 million in sales for the 12 months ended March 26, plans to list on the NYSE under the symbol RLD. J.P. Morgan and Piper Jaffray are the lead underwriters on the deal, which is expected to price during the week of July 12th.

RealD have lost more than $150M since 2003 and never listed any profit.