Aruna, Sensio team on 3D soccer

http://www.variety.com/article/VR1118017666.html?categoryId=3597&cs=1

 

Posted: Tue., Apr. 13, 2010, 5:30am PT

 

Pair to telecast World Cup to stadiums, cinemas

By DAVID S. COHEN

 

LAS VEGAS — Aruna Media and 3D technology provider Sensio announced Tuesday they are teaming up to telecast this summer's World Cup soccer tournament in 3D to stadiums and cinemas around the world.

 

Justin Ackerman, managing director and co-founder of Aruna, called it "the first-ever global live 3D event." Broadcast will go to all continents except Antarctica.

 

Aruna holds live broadcast rights for out-of-home 3D HD for the World Cup, which is being held in South Africa this year.

 

Sensio provides the distribution technology to send high-quality 3D over conventional HD channels