RealD LIVE to Debut With Real-Time 3D Broadcast of 'El Clasico'

http://www.2-pop.com/DigitalCinematography/article/88718

 

 

October 26, 2009

 

 

Live 3D Broadcast of Storied Soccer Rivalry Between Chivas de Guadalajara and Club America to RealD LIVE Equipped Theatres in Mexico and USA

 

Los Angeles -- RealD announced the debut of RealD LIVE with a real-time 3D broadcast of "El Clasico", the famed rivalry between Mexican soccer powerhouses Chivas de Guadalajara and Club America, on Sunday, October 25th, to RealD equipped theatres in Mexico and the United States. RealD has partnered with Televisa and Sony de Mexico on the event, which will be broadcast to Cinepolis theatres in Monterey and Guadalajara, Mexico, and to a private screening at the AMC Burbank Town Center 6 in the United States.

 

"This live 3D broadcast will bring the excitement and pageantry of this extraordinary event to theatres in fully immersive RealD 3D for an experience only matched by being in the stadium," said Joe Peixoto, RealD president of worldwide cinema. "RealD LIVE is the next step in 3D entertainment, offering our worldwide network of exhibition partners the ability to show spectacular live events while bringing fans so close to the action they'll feel like they're on the field."

 

RealD LIVE is a new product that works with all RealD Cinema Systems enabling RealD equipped theatres to display live event broadcasts from anywhere in the world in crisp, clear, fully immersive RealD 3D. When connected to a RealD Cinema System, RealD LIVE receives a broadcast signal and converts the stream to a format compatible with the digital cinema projector. With standard RealD cinema eyewear, audiences will experience the high-quality, stunningly lifelike viewing experience RealD 3D is known for.

 

With 3D films driving today's record box office, RealD LIVE promises to open new 3D entertainment opportunities to the over 9,000 screens contracted and nearly 4,000 RealD 3D equipped screens in 48 countries with live alternative content broadcast capabilities for concerts, sporting events, theatre and

more.  

 

RealD LIVE is expected to be rolled out to the company's worldwide network of theatres later in the fourth quarter of 2009.

 

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic 3D experience to cinemas worldwide. RealD's new generation technology, deployed across the world's largest 3D platform, provides a high-quality, stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of scientific development behind its systems.