Barco and Cinedigm announce innovative new "Deliver Digital" program offering digital cinema solutions for every exhibitor

http://www.barco.com/digitalcinema/pressrelease/2416/

Sacramento, CA - 22 October 2009 - Barco, a global leader in digital cinema technology, is proud to announce "Deliver Digital" - a new program geared towards regional theater circuits looking to convert to digital. The Deliver Digital program allows independent chains to compete with national circuits, with access to the same benefits, such as preferred financing terms, VPFs, and the highest quality images in the industry.
"Barco already delivers the industry's best technology, and now we've created the fastest and simplest means for our exhibition partners to convert to digital," said Todd Hoddick, Vice President of Digital Cinema for Barco, NA. "With this remarkable program, we're delivering on a commitment to provide our customers the solutions they need - technology, financing and services. This, in turn, enables them to focus on providing their audiences with great viewing experiences."

Not only is the Deliver Digital program a turnkey solution, it's also simple, fast and confidential. Barco expedites a 21-day turnaround for qualifications, enabling prospective exhibitors to know rapidly if they qualify for funding and VPFs. To optimize our exhibition partners' conversion experience, Barco's program provides "quick strike" financing, a full Digital Cinema platform, and both installation and warranty services. To facilitate VPFs that will contribute towards the cost of digital systems, Barco has partnered with Cinedigm Digital Cinema Corp., a global leader in fulfilling the promise of Digital Cinema.

"Cinedigm is committed to helping theatre chains achieve their digital strategies," said Chuck Goldwater, President of Cinedigm's Media Services Group. "We are very pleased to expand our partnership with Barco, and we feel that their turnkey Deliver Digital program is a very important and effective step for our exhibitor partners. We look forward to bringing more circuits into the Cinedigm/Barco family."

Barco clearly understands that theatre owners have to make tough decisions in this new digital environment. Once they've elected to go digital, Barco can make those plans a reality:

. Through flexible financing, theatre owners can structure deals to deploy their entire digital cinema platform to fit their financial strategies. For qualified theatre chains, financing can be made available with zero percent down.

. Through our valued partnerships with Doremi, GDC and Dolby, we take the guesswork out of your key technology decisions.

Our focus on reliability and cost-of-ownership is clearly evident as exhibitors move beyond their initial installation. Barco's highly modular digital projectors are robust, and purpose-built for long-term reliability and low operating costs. In addition, Barco's superb installation and warranty services maximize screen time, and when combined with our Network Operating Center (NOC) to monitor system health, our commitment to you is "Red Carpet" customer care.

For theatre owners who want to convert today, Barco can deliver now - and getting started is easy. To join the "Deliver Digital" program, please contact Barco at 1-866-714-6004 for more information.