Mavs in 3-D ... Other Alternative Digital Content ..

http://cinematech.blogspot.com/2008/03/mavs-in-3-d-other-alternative-digital.html

 

Monday, March 24, 2008

 

- Tomorrow night's Mavs/Clippers game will be broadcast live in 3-D to one Landmark Theater in Dallas. They're using the Fusion 3-D camera system developed by Sony, James Cameron, and Vince Pace.

 

- The NY Times wrote yesterday about non-movie content in movie theaters. There's apparently a boomlet happening. From the story:

 

Chains in Tennessee and New Jersey sell $25 tickets to performances of La Scala operas. AMC and Regal, two of North America’s biggest chains, have promoted concerts (Celine Dion), marathons of classic TV shows (“Star Trek”) and seasonal events (the St. Olaf Christmas Festival). On April 24, hundreds of theaters are scheduled to show highlights from the Drum Corps International World Championships.

 

Few think nonmovie content will supplant movies as the primary reason people trek to the multiplex. Rather, the hope is that all the niche offerings will add up to steady supplemental income.

 

This is the kind of stuff that wasn't possible before digital cinema...