EMPIRE THEATRES Canada SELECTS CHRISTIE DLP CINEMA PROJECTORS TO MEET SURGING DEMAND FOR 3D MOVIES

http://www.digitalcinemainfo.com/christiedigitalcinema_03_12_08.php

March 12, 2008

Source: Christie Digital

Christie, a global leader in Digital Cinema, announced that Empire Theatres, Canada’s second largest and fastest growing film exhibition company, is bringing the exciting world of digital 3D movies to 16 theatres across Canada. Using Christie DLP Cinema projectors enhanced with REAL D 3D technology, Empire will feature the latest Hollywood 3D releases.

With installations scheduled to be completed by the end of March, Empire Theatres is already reporting record ticket sales at select 3D-capable theatres. Empire Theatres is working with Christie to complete the latest wave of installations in response to the growing demand for 3D features.

“Digital 3D presentations are taking the cinema world by storm,” remarked Dean Leland, vice president, Media & Studio Relations, Empire Theatres. “We chose Christie DLP Cinema projectors because they are the brightest and most powerful in the industry, ensuring stunning images whether in 2D or 3D. Christie’s highly skilled and attentive technical team is doing an exceptional job of getting our systems up and running.”

“Digital Cinema is the wave of the future,” said Dave Muscat, director of sales, Christie Digital Systems Canada, Inc. “In addition to enabling the ultimate 2D and 3D experiences, it also gives exhibitors the opportunity to go beyond movies and show exciting alternative content such as concerts, sports, operas, and other special entertainment. We look forward to working with Empire Theatres to give audiences a memorable night at the movies.”

Among the Empire Theatres locations to feature Christie DLP Cinema projectors are: the Capitol 6 Cinemas in Victoria, BC; Esplanade 6 Cinemas in North Vancouver, BC; Studio 12 Guildford in Surrey, BC; City Centre 9 Cinemas, Edmonton, AB; Clareview 10 Cinemas in Edmonton, AB; Studio 10 MacLeod Trail in SE Calgary, AB; Studio 10 at Square One in Mississauga, ON; Studio 12 Gateway Park in Kitchener, ON; Wellington 8 Cinemas in London, ON; and Grant Park 8 Cinemas in Winnipeg, MB.