REAL D, GLOBAL LEADER IN 3D CINEMA, PASSES 1000 SCREEN Milestone

REAL D, GLOBAL LEADER IN 3D CINEMA, PASSES 1000 SCREEN

MILESTONE FOR BEOWULF RELEASE; “GAME-CHANGING” REAL D 3D

PLATFORM NOW AT 1,110 SCREENS WORLDWIDE

At least 4,000 Real D 3D Screens Expected By ‘09

Los Angeles (November 16, 2007) – REAL D, the global leader in 3D, today announced that its

next-generation 3D cinema experience reaches over 1100 screens as of press time, surpassing the

company’s previously announced milestone of 1000 screens for the release of

Paramount’s Beowulf on November 16, and outpacing industry estimates. Most moviegoers who

see Beowulf in 3D will see it in REAL D 3D, the largest global 3D cinema platform. Beowulf

premiered in REAL D 3D on November 5 in Los Angeles.

“The expansion of REAL D 3D screens to over 1100 is a milestone in bringing the most

advanced 3D visual experience to moviegoers everywhere,” said Michael V. Lewis, REAL D

chairman, CEO, and co-founder. “We estimated that we’d be at 1000 screens for Beowulf, but

we passed that mark in early October. Clearly, the next generation of digital 3D is already here in

REAL D.”

Jeffrey Katzenberg, CEO of DreamWorks Animation, said: “3D has the opportunity to be the

most important innovation in film since the use of color in motion pictures. The rollout of REAL

D 3D to well over 1,000 screens globally is the beginning of a very viable and very exciting

platform for filmmakers to tell their stories in 3D.”

Steve Starkey, ImageMovers, Producer, said: "On the release of the film Beowulf, I think we are

about to witness the enormous impact that 3D will have on motion pictures. The creation and the

expansion of Real D arrived at a time to fully take advantage of a film that was perfectly suited

for the 3-D experience."

REAL D estimates 4,000 to 5,000 REAL D 3D screens globally by 2009.

REAL D is the global leader in 3D, bringing the most advanced and enjoyable digital 3D

experience to cinemas worldwide. REAL D’s next-generation technology, deployed across the

world’s largest 3D platform in 24 countries, provides a stunningly realistic viewing experience

beyond the usual concepts of 3D cinema. The impact of 3D upon today’s moviemaking has been

compared to the advent of color film when once there was only black and white.

Beyond cinema, REAL D is the worldwide inventor and provider of key stereoscopic

technologies used in science, manufacturing, marketing, and other industries, with thirty years of

scientific development behind its systems. REAL D’s mission-critical 3D visualization

technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more

information, visit www.REALD.com.