Moving and Shaking with Harry Potter

http://www.digitalcinemareport.com/node/2059  

 

Submitted by Nick Dager on Sun, 10/31/2010 - 17:38.

 

Warner Bros. Pictures has agreed to incorporate D-Box's motion-seat technology with the much-anticipated final motion picture adventure, Harry Potter and the Deathly Hallows: Part 1 in theatres November 19.

This seventh installment and first part to the final act, Harry Potter and the Deathly Hallows: Part 1 is the second movie of the Harry Potter franchise to feature D-Box's motion technology. During scenes of dramatic flight and fierce battle, moviegoers will feel subtle motion effects directly from their seats that occur in perfect sync with the onscreen movie action. 
 

"The support of Hollywood studios like Warner Bros. has been instrumental in our company's steady growth and expansion," says president and CEO of D-Box Technologies, Claude McMaster. "This is the second Harry Potter movie to feature D-Box and we're thrilled to be a part of one of the biggest predicted blockbusters of the year."

D-Box technology is currently installed in more than 30 theatres in North America and Asia. The company has also announced a deal with Jogchem's Theatres in the Netherlands for two locations (three D-Box auditoriums) scheduled to open this winter.

Finally the company has named five new U.S. markets, with a few more that are pending, scheduled to introduce D-Box on November 19. These include two theatres with Emagine Entertainment in Michigan; two with UltraStar Cinemas, one in Scottsdale, Arizona and Anaheim, California and another with Galaxy Theatres in Riverbank, California.
 
This will be the largest movie launch to date for the Canada-based company, which first arrived in theatres in April 2009.

D-Box Technologies www.d-box.com