Katzenberg: 3D for Everything Digital by 2030

http://www.today3d.com/2010/11/katzenberg-3d-for-everything-digital-by.html

November 9, 2010

Speaking at the 3D Media Markets conference in New York City Oct. 27, DreamWorks Animation CEO Jeffrey Katzenberg said 3D-capable screens should number more than 30,000 worldwide by summer 2011 and that “anything presented digitally in public forums will be presented in 3D” by 2030, according to a press release from Panasonic, which co-hosted the event with PK Worldmedia.

Avatar producer Jon Landau also spoke at the event, according to the release, and noted that 3DTV is causing the film industry to create more 3D content for theaters, and that there was a shortage of 3D screens for Avatar. Meanwhile, 3D broadcasts like those for auto racing and The Masters golf tournament resulted in excellent advertising buy rates, according to Comcast SVP Mark Hess.

“Every new communications or entertainment medium is greeted by customary doubts about its future,” said Paul Kagan, chairman and CEO of PK Worldmedia, according to the release. “3D has not been exempt. But like TV, cable, cell phones and the Internet, 3D is destined to capture the attention and the hearts of the world's media consumers