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August 26, 2010
By Charlotte Jones
Total digital screens rose by a further 16.5% in Q2 2010, following a similar hike in Q1, as the economic benefits of 3D continue to provide the major impetus to upgrade to digital. A total of 3,875 3D screens were active at end H1 2010 in Western Europe, accounting for 73% of the total digital screen base, a higher ratio than three months prior (Q1). Over 65% of the active digital 3D systems were deployed in the past 12 month period alone, showing that this has been the most dynamic growth phase for 3D yet.
The UK was the most active d-cinema territory in Q2 2010, adding 214 screens and thereby exceeding the 1,000 digital screen threshold; only the second territory in Europe to do so. Following a significant drive by the leading cinema circuits in the UK including Odeon and Cineworld, over 21% of all UK cinema screens are now 3D enabled as at end H1 2010.
Together, the top five markets in Western Europe (UK, DE, ES, IT, FR) account for the majority of total digital screens deployed. This report focuses on the leading cinema exhibitors in Western Europe, providing insight on the ratio of screens converted to digital and 3D, the type of digital equipment installed and the choice of third party integrator.
Highlights:
· Total digital screens in Western Europe increased 16.5% to hit 5,278 in Q2 2010
· Over 73% of digital screens in Western Europe are also 3D enabled.
· UK and France together accounted for over 50% of net installations in Q2 2010
· UK's major circuits control over 87% of 3D screens in the territory
· Over 21% of UK screens are also 3D enabled, compared with just 8% in Spain
In this report:
· Digital screen base rose 16.5% in Q2 2010
· UK accounted for 28% of Q2 net installs alone
· 3D continues to drive momentum
· Over 73% of digital screens in W Europe are 3D
· Top German circuits have 16% of screens allocated to 3D
· One quarter of screens already 3D for top UK circuits
· France extends lead as largest European market
· Top circuits account for one quarter of 3D screens in Italy
· Spain's top circuits have only 8% of screens as 3D
· NEC accounts for over 40% of net Q2 projector units
· RealD accounts for majority of net 3D installs in H1
Tables and charts included:
· Cumulative d-screen deployment in Western Europe (Q2 2007 - Q2 2010)
· D-screen deployment in top five European territories by quarter (Q2 2007 - Q2 2010)
· Q2 2010 net digital installations ranked by territory
· Digital screen penetration in % as at H1 2010, ranked by territory
· Digital screens split by 2D and 3D capability (Q2 2008 - Q2 2010)
· 3D as a % of net digital installations in Western Europe (Q2 2008 - Q2 2010)
· 3D as % of total digital , ranked by territory, Q2 2010
· Digital 3D screens ranked by territory (Q2 2010)
· Proportion of cinema sites converted to digital, ranked by territory Q1 2010
· Distribution of 3D-screens by circuit in France
· Digital Exhibitor Profiles: France
· Distribution of 3D-screens by circuit in UK
· Digital Exhibitor Profiles: UK
· Distribution of 3D-screens by circuit in Spain
· Digital Exhibitor Profiles: Spain
· Distribution of 3D-screens by circuit in Italy
· Digital Exhibitor Profiles: Italy
· Distribution of D-screens by circuit in Germany
· Digital Exhibitor Profiles: Germany
· W Europe: net new digital projector units added by manufacturer Q2 2010
· W Europe: total digital projector units installed by manufacturer Q2 2010
· Screens by 2K vs 4K resolution
· W Europe: net new digital 3D system units added by manufacturer Q2 2010
· W Europe: total digital 3D systems deployed by manufacturer Q2 2010
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