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http://economictimes.indiatimes.com/news/news-by-industry/media/entertainment-/entertainment/3D-Cinema--Hollywood/Bollywood/articleshow/6575832.cms
It was sheer co-incidence that Ranjit Thakur's first 3D movie experience — Chicken Little — was at a theatre in Burbank, California, home to some of the biggest boys of Hollywood-Disney, Warner, Universal and Paramount. The depth of Disney's hilarious egg-stravaganza, the audience reactions to the 3D experience, combined with its box office success, ($314.4 million in '05) set the 31-year-old Thakur's mind onto the path of entrepreneurship.
Of course, though Disney's film was the first fully computer-animated movie distributed in digital 3D format, it came on the back of more than seven years of in-field usage and commercial testing. Going forward, Thakur was confident that 3D was set to create box office history not only in the US but also in India and no, he had no clue of James Cameron's dream then.
Rewinding to a couple of years before Thakur's Burbank cinema experience-another young entrepreneur was ready to embark on a digital journey, though of a different kind-Sanjay Gaikwad-to develop a digital technology which was affordable for the Indian exhibitor and propelled the Indian producer to slate for 3D production as well. So even as Thakur dreamt of building a platform for Hollywood's six big boys (Disney, Warner, Universal, Paramount, Sony and Fox) of the studios to roll out their 3D celluloid fare, Gaikwad was busy putting his engineering skills to developing the same quality of experience but cheaper, to ensure a wider roll-out and faster.
Both set out, Gaikwad got a early start, while Thakur moved back to California in '07 and began interning with Jack Kline, President of Christie Digital, widely acknowledged as the man who pushed the Hollywood studios to pursue the digital dream and unleashed the power of 3D across the US and other parts of the world. Christie's was also one of only three licensees of the 2K chip from Texas Instruments. "It was clear that both digital and 3D held huge scope in India, but if India was to become a strategic market it had to be Digital Cinema Initiatives (DCI)-compliant to ensure that they could play content from the six big Hollywood studios," says Thakur.
Created in '02, DCI, is a joint venture of Disney, Fox, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios with a primary purpose to establish and document voluntary specifications for an open architecture for digital cinema that ensures a uniform and high level of technical performance, reliability and quality control. In DCI lay the seeds of Scrabble Entertainment. With `5 crore as seed money, Thakur signed with Christie's to set up 200 screens in India in '07 and one year later released the first 3D movie, Journey to the Centre of the Earth in PVR Gurgaon and Fun Republic Mumbai.
Of course, though Disney's film was the first fully computer-animated movie distributed in digital 3D format, it came on the back of more than seven years of in-field usage and commercial testing. Going forward, Thakur was confident that 3D was set to create box office history not only in the US but also in India and no, he had no clue of James Cameron's dream then.
Rewinding to a couple of years before Thakur's Burbank cinema experience-another young entrepreneur was ready to embark on a digital journey, though of a different kind-Sanjay Gaikwad-to develop a digital technology which was affordable for the Indian exhibitor and propelled the Indian producer to slate for 3D production as well. So even as Thakur dreamt of building a platform for Hollywood's six big boys (Disney, Warner, Universal, Paramount, Sony and Fox) of the studios to roll out their 3D celluloid fare, Gaikwad was busy putting his engineering skills to developing the same quality of experience but cheaper, to ensure a wider roll-out and faster.
Both set out, Gaikwad got a early start, while Thakur moved back to California in '07 and began interning with Jack Kline, President of Christie Digital, widely acknowledged as the man who pushed the Hollywood studios to pursue the digital dream and unleashed the power of 3D across the US and other parts of the world. Christie's was also one of only three licensees of the 2K chip from Texas Instruments. "It was clear that both digital and 3D held huge scope in India, but if India was to become a strategic market it had to be Digital Cinema Initiatives (DCI)-compliant to ensure that they could play content from the six big Hollywood studios," says Thakur.
Created in '02, DCI, is a joint venture of Disney, Fox, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios with a primary purpose to establish and document voluntary specifications for an open architecture for digital cinema that ensures a uniform and high level of technical performance, reliability and quality control. In DCI lay the seeds of Scrabble Entertainment. With `5 crore as seed money, Thakur signed with Christie's to set up 200 screens in India in '07 and one year later released the first 3D movie, Journey to the Centre of the Earth in PVR Gurgaon and Fun Republic Mumbai.
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