Barco to deploy 600 'Series 2' digital cinema projectors in Dadi Digital Cinema complexes

http://www.barco.com/digitalcinema/pressrelease/2561/

 

Shanghai, CHINA, 30 June 2010 — Barco, a world leader in visualization and display solutions, proudly announces that it signed a major contract for the deployment of 600 'Series 2' digital cinema projectors for Dadi Digital Cinema, the only fully digital cinema chain in China.

Dadi Digital Cinema Ltd, founded in 2006, is a subsidiary of Dadi Culture & Media Group. This fully digital cinema chain has built approximately 70 cinema complexes in the Chinese Pearl River Delta, Yangtze River Delta and Bohai Rim regions, with a current total of 266 screens today. A rising star in the domestic commercial cinema market, Dadi Digital Cinema not only pioneered the projection of blockbuster movies in Tier 2 & 3 cities, but also introduced the world's leading 2K digital projection technology and chain building to the Chinese cinema industry. Dadi Digital Cinema has also entered Tier 1 cities nationwide and strives to be one of the largest digital cinema operators in China through progressive expansion – and a deep cooperation with Barco. 

Within a timeframe of one year, Barco will deploy 600 'Series 2' digital cinema projectors – consisting of the DP2K-32B, DP2K-20C and DP2K-12C models – in Dadi Digital Cinema complexes. 

“We have worked with Barco since 2006 and successfully installed over 300 Barco projection systems so far,” comments Liu Kaijun, General Manager of Dadi Cinema Development Ltd. “The reason why we selected Barco for this project again, is because its excellent product stability has laid a solid foundation for the good operation of our cinemas. We are also impressed by the company's superior after-sales services. As Dadi Digital Cinema is growing fast, we look forward to an even deeper cooperation with industry-leading digital cinema system suppliers – like Barco.” 

“We're very pleased to see that this cooperation with Dadi has become a record project in China,” says Yan Fei, Managing Director of Barco Greater China. “With its rapid growth in recent years, Dadi has evolved into one of the largest domestic cinema chains in our country. We hope this cooperation will help drive the digital transformation in China's cinema industry.” 

Barco's 'Series 2' supports both 2D and 3D projection, and is the most complete digital cinema projector family on the market. Featuring the latest DLP Cinema® chip, high brightness, low cost of ownership and easy maintenance, the DP2K series is the ultimate projector line for state-of-the-art cinema complexes. 

The flagship DP2K-32B, the brightest projector on the planet with a light output of 33,000 lumens, is suitable for screen sizes of 32 meters maximum and a true example of Barco's leadership in image quality and engineering design. The unmatched brightness, vibrant colors and exceptionally rich contrast levels create an unparalleled 3D experience for demanding audiences. 

DP2K-20C is Barco's digital cinema projector for large and mid-market venues (screens up to 20 meters). This projector features a fully modular architecture which minimizes downtime, and was designed to deliver consistent picture brightness, rich contrast and vibrant colors at a low cost of ownership. Last but not least, the DP2K-12C is the perfect projector for small venues, allowing even the smallest cinemas — screens up to 12 meters — to have access to digital cinema, at an affordable price. 


About Dadi Culture & Media Group 
Dadi Culture & Media Group is committed to comprehensive service offering. The mission of the Group is to build the next-generation media communication network with advanced digital network technologies, and ultimately develop a media culture communication system with integrated editorial, production, distribution, operating and management through pioneering innovative business and operation models. Digital Cinema, a key business unit under the umbrella of Dadi Culture & Media Group, covers all the aspects along the movie industry chain from production to distribution, cinema projection and operation. Dadi Cinema is committed to a fully digital implementation featuring “digital projection, digital operation and digital management”.