3-D Advertising Comes to the Silver Screen: Screenvision and Wrigley(R) Partner to Bring First Ever 3-D Ad to Cinema

http://today3d.blogspot.com/2009/05/3-d-advertising-comes-to-silver-screen.html

 

"Screenvision, the leading innovator in cinema advertising has partnered exclusively with the Wrigley brand to bring the first ever 3-D ad to cinema beginning May 1st. This exclusive partnership extends Screenvision's focus to create 360 degree entertainment experiences for consumers and marketers alike. Already the 3-D in-lobby leader for advertisers, Screenvision will now also be the 3-D in-theatre leader with the launch of its first ever on screen 3-D ad.

Screenvision's Programming Network will make the 3-D Skittles spot available through its exhibitor partners across the country with coverage in all of the top 10 DMAs. The 3-D ad will run for a five week period beginning May 1st on 762 3-D screens in 461 Screenvision represented theatres.

'3-D movies have made such a big impact for the studios and moviegoers which is very promising for Screenvision's 3-D advertising platform. 2-D ads in our Premium Pod(TM) deliver an average 72% total recall, and we anticipate that 3-D ads will generate even stronger awareness,' said Matthew Kearney, CEO, Screenvision. 'Screenvision continues to be the innovator and leader in the advertising sector providing the marketplace with the largest 3-D network, both in-lobby and on the screen.'