GDC's digital cinema servers to incorporate RealD's 3D EQ

http://www.digitalcinemainfo.com/gdctechnology_01_19_09.php

January 19, 2009

Source: GDC Technology

GDC Technology (GDC), a world leading digital cinema solution provider, and RealD, the global leader in 3D cinema technology, are pleased to announce today further cooperation between the two companies. In this latest agreement, RealD will license to GDC the right to install and deploy its 3D EQ (aka ‘ghostbuster’) technology in GDC’s line of digital cinema servers.

RealD’s 3D EQ technology enhances the separation of the left and right eye images. In the past, this process was incorporated into the master by the studios; RealD’s new approach incorporates the technology into the digital cinema server and therefore simplifies the distribution process without sacrificing the optimal 3D visual experience.

“As the leader in 3D cinema, RealD is focused on using our technology to make the creation and distribution of 3D content as efficient as possible,” said Joe Peixoto, president of worldwide cinemas at RealD. “Working with GDC to deploy our 3D EQ technology in their digital cinema servers offers a streamlined approach so the focus can stay on delivering to audiences a 3D experience unlike anything they’ve ever seen.”

“GDC is a firm believer in bringing the best and latest feature sets available in its digital cinema servers to its customers,” said Dr Man-Nang CHONG, founder and CEO of GDC Technology. “We are quick to notice the superiority of RealD’s technology and wasted no time to incorporate it in GDC’s line of digital cinema servers. This is another illustration of GDC’s alertness to emerging technology and incessant commitment to its customers’ needs.”