Promoting 3D

December 1, 2008

http://www.digitalcinemareport.com/

 

By Nick Dager

 

As I’ve written here many times, I‘m a strong believer in the idea that digital stereoscopic 3D is going to have a profound and positive impact on motion picture production and exhibition. But even I concede that the major reason that some recent 3D movies have flourished has a lot to do with the novelty factor. How else to explain the fact that both Meet the Robinsons and Journey to the Center of the Earth were box office bonanzas? That is why, all the excitement that is building around the 25-plus 3D movies that are scheduled for release next year will likely mean very little when Hollywood decides to dump most of them on the market at the same time. And believe me they will. When that happens and 3D movies must compete head to head two things will determine the success of the winners and the failure of the losers. The first, of course, is if the movie delivers a compelling story told well. The second is promotion. The first is in the hands of the creative community. As for the second – promoting 3D – a company named Alioscopy believes it can provide some help.