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http://www.digitalcinemareport.com/node/573
December 15,2008
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Don Carlo Distributed in US Theatres by Emerging Pictures and Microspace
Emerging Pictures selected Microspace to deliver the 2009 season opening night performance of Don Carlo live in high-definition from the world-renowned La Scala opera house in Milan, Italy. The event marked the first live satellite-delivered opera from La Scala, considered one of the world's most famous opera houses. Microspace delivered the event live in high definition and multi-channel surround sound to selected theaters December 7 to six states including California, Maryland, New York, Oklahoma, Pennsylvania and Rhode Island.
Emerging Pictures selected Microspace to deliver the opera world's most anticipated performance because of its experience in delivering live events in high definition via satellite," says Giovanni Cozzi, president, Emerging Pictures. "Microspace offers the reliability and expertise we need to ensure a flawless performance."
La Scala's Opening Night takes place on December 7 annually and is widely considered one of European society's most important cultural events. Italy's elite are joined in attendance by international heads of state, royalty, VIPs and the world's most ardent opera fans. Last year's Opening Night tickets soared to US $2800 each, and it is anticipated that this year's performance of Don Carlo will command even a higher premium as this opera is widely considered to be Giuseppe Verdi's greatest work. The digital cinema presentation is a collaboration between New York based Emerging Pictures and RAI Trade.
"Live alternative content is a growing business trend that is driving incremental revenue for exhibitors year-round," says Curt Tilly, manager of digital cinema distribution at Microspace. "The Microspace network of installed theater sites across the U.S., Canada and Mexico gives content providers like Emerging Pictures the option of delivering live alternative content."
Microspace offers the world's only full-time, dedicated digital cinema satellite system to distribute motion pictures as well as live performances. The system currently serves eight major motion picture studios and 22 theater networks that include Allen Theatres, Carmike Cinemas, Celebration! Cinemas, Cineplex Entertainment, Mann Theatres, Marquee Cinemas and Megaplex Theatres.
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