Dolby Lowers Exhibitor Price of its Reusable 3D Glasses

http://www.digitalcinemareport.com/node/329

 

September 15, 2008

 

Dolby announced today that it has reduced the price of its reusable 3D glasses. Starting today, exhibitors can purchase new Dolby 3D glasses at a US list price of $27.50, reduced from $39. 

"The success of Dolby 3D around the world has enabled us to realize significant economies of scale. We are pleased to announce that our green, reusable 3D glasses are now offered at a significantly reduced price," says John Carey, vice president of worldwide sales, products, and services, Dolby Laboratories. "We highly value our exhibitor relationships worldwide and with this announcement, we demonstrate our continued effort to improve the value of owning and operating a Dolby 3D Digital Cinema theater."

 

Last week Dolby announced that shipments of its 3D Digital Cinema units have reached more than 500 in 24 countries since its market debut less than a year ago. Dolby continues to add new 3D screens in North America and has emerged as a leading 3D solution in Europe and Asia.

"Dolby 3D has been recognized as the premium 3D digital cinema image presentation by the filmmaking industry—exhibitors and patrons alike. Theatres around the world are selecting our system to present the optimal viewing experience for digital 3D movies," says Carey. "We are delighted with the success of Dolby 3D in regions such as China, Japan, and South America, as well as Eastern Europe. Our numbers continue to grow steadily in North America and we welcome the many new exhibitors around the world to the Dolby 3D family."  

 

While Dolby executives concede that RealD can currently

 claim a bigger share of the 3D glasses market, they note that Dolby has only been in the business for a year as compared to five years for their competitor. Page Haun, the new senior marketing director for Dolby Digital Cinema says, ""Dolby is delivering a premium 3D experience to exhibitors and their patrons and our market share is growing."

Dolby www.dolby.com