Dimension3 Expo - International Digital Forum - 3D Conference

http://www.dimension3-expo.com/uk/index.php

 

DIMENSION3 Conferences

 

2007, a turning point

The previous year was a very important one for the market of 3D cinema, giving it a

respectable part in the entertainment industry. In the wake of Paramount, Disney,

Dreamworks and Columbia now consider 3D to be among the best ways to get

viewers back in the theatres, but also to conquer new audiences and new markets…

> Tuesday, June 3rd // 10am – 12pm

Successfully filming live events in 3D

While today’s 3D feature films are mostly made using CGI, there is a strong potential in

3D filming of live events (concerts, sporting events, fashion shows…) which producers

are very much interested in. This is why, in late 2007, Disney studios made a 3D film of a

Hannah Montana concert, following the lead of 3ality and their filmed concert U23D,

distributed by National Geographic. 3D shootings of live shows are an economic

opportunity for producers, distributors and managers, opening the door to alternative

contents for digital-enabled theatres.

• Filming preparations

• Good practices for pre-production

• Choosing cameras and technical staff

• Towards video vans tailored for 3D

• Media compatibility with quality in mind

• From specialised screenings to mainstream theatres

• From DV to Super-High Definition

> Tuesday, June 3rd // 2pm – 2.45pm

Presenting a report by Screen Digest

The Business Case for Digital 3D Cinema Exhibition by Charlotte Jones

This study, carried out by media research firm Screen Digest, entitled The Business Case

for Digital 3D Cinema Exhibition, offers an analysis of the 3D cinema market, based

upon the commercial success of the main 3D films released in the recent years. While

there are still few 3D theatres, especially in Europe, the economic boom of 3D

indicated that the market is ripe, especially in terms of potentiel revenue for theatre

managers…

> Tuesday, June 3rd // 3pm – 4.30pm

What pipeline for 3D post-production?

Creating 3D contents requires post-production tools adapted to its specific issues;

however, dedicated 3D tools are still quite uncommon. What are their features and

how can they be used for conforming, conforming or epecial effects creation? What

workflows should be adopted? What are the technical constraints, especially in terms

of 3D digital effects creation? What technologies are available do make 3D images

from a 2D master? Leading companies of the industry will present their answers to all

these issues.

• What tools and what workflows for 3D post-production?

• Dedicated tools or standard software?

• 3D conforming or online 3D editing?

• Digital grading in 3D

• 3D-specific visual effects in production

> Tuesday, June 3rd // 5pm – 6pm

Case Study: Post-production of a feature film

Analysis of the post-production process of a 3D feature film, with members of the crew.

> Wednesday, June 4th // 10am – 12pm

3D TV: what projects for the future?

3D is the next step up for TV images. Future formats and standards are already

anticipating stereoscopic image display, and there is talk of a “3D-ready” label.

Progress in the fields of optics and IT open up new opportunities for applications on

every market, not only in entertainment. Research labs are also working on algorithms

that can automatically convert 2D images into 3D!

• 3D and dynamic displays

• 3D-MPEG-4 environment

• Automatic 3D modelling

• Digital Holography

> Wednesday, June 4th // 2pm – 2.45pm

What markets for mobile 3D?

Ultra-light glasses allowing to immerse oneself into audio-visual content, mobile phones,

multi-media players that can display 3D programmes with an auto-stereoscopic

screen… all these possibilities, and more, are being worked on by actors in the mobile

3D industry. Operators and researchers will give a briefing of tomorrow’s applications

and their possible uses.

• The operators’ projects

• What markets and what oppotunities?

• The latest prototypes from manufacturers

• What contents?

> Wednesday, June 4th // 3pm – 4.30pm

3D exploitation: solutions and feedback

For today’s theatre manager, 3D is a key issue when deciding on whether to go digital.

Several European actors on this market will share their experiences: the perfect

occasion to reflect on the current situation, and to study opportunities offered by the

media distribution business…

• Feedback from 3 European theatre managers

• Communicating on 3D to the main public

• 3D as a profit boosting factor

• The state of 3D markets over the world: United States, Asia, Europe…

> Wednesday, June 4th // 5pm – 6pm

3D production: what about writing, contents or costs?

In order to take full advantage of stereoscopy, some 3D-oriented thinking is necessary

and a few basic rules for writing should be followed. How is 3D different from traditional

content, and what mistakes are to be avoided? How is it possible to anticipate a 3D

production’s budget, while today such projects are still being managed with

unpredictable processes? This lecture develops a full analysis of the situation, taking

into account the logistic and financial chain.

• How will 3D change the way films are written?

• Can everything be done in 3D?

• What to create, which target audience and which processes

• Shooting costs

• From shooting to creating masters, what are the extra costs?

• Creating 3D animated films

• The language of 3D: adapted, restructured or created from scratch?

> Thursday, June 5th // 10am – 12pm

From mastering to screening: in search of new standards

Lack of standards is currently the main weak point of 3D cinema projection. It is

becoming increasingly important to create a basic framework in which stereoscopy

can develop. What are the possibilities when it comes to establishing a durable French

and European specific industry?

• Towards a standard for digital masters?

• What partnership between the United States and Europe?

• Fighting piracy with encryption

• Spreading and protecting works

• The state of the market

> Thursday, June 5th // 2pm – 2.45pm

3D broadcasting, soon in a home near you!

In the United Stated, some manufacturers have already started selling “3D ready” TV

sets. 3D films are available on DVD, as well as video games, using special glasses. Other

makers have preferred 3D screens that can be used without any specific eyewear.

When will this hit the mass market?

• What technologies are available, and when will the products be released?

• What are the possibilities for 3D home cinema?

• What are the requirements for mainstream products?

> Thursday, June 5th // 3pm – 4.30pm

3D displays & new visual communication codes

How can 3D become a new efficient tool for visual communication? What are the

networks for potential development, or the main target audiences and areas?

• Dynamic 3D displays

• Full-volume 3D

• Opportunities for meseums and retail

• Viewing from different angles

> Thursday, June 5th // 5pm – 6pm

3D visualisation solutions for scientific research

How can science benefit from 3D to enhance visualisation techniques? What sectors

are most in need of 3D images, and what are the best applications and tools?

• Towards haptic environments?

• Improving decision-making processes with new 3D tools

• Urbanism and architecture

• The world of 3D sounds