Friday, August 13, 2010

Everything Old Is New Again-In 3D

http://www.today3d.com/2010/08/everything-old-is-new-againin-3d.html

 


If you’re in New York City any time over the next two weeks and you’ve never seen “old-school” Hollywood 3D, make a beeline for Film Forum on Houston Street. Forget the untruths and distortions you’ve read about how primitive the process was in the 1950s and judge for yourself. You’ll have a great time, even if most of the movies aren’t great…and you won’t be wearing red-green glasses: that’s just one of the myths that’s been perpetuated by an ignorant press while touting new digital 3D.

 

To quote Film Forum’s press release, “The fifteen rare 35mm 3-D prints (not digital) in the series will all be run in the original dual-projector Polaroid system, employing a silver screen, special filters, two synchronized projectors (one for the left eye, the other for the right) and a super-cool pair of Buddy Holly-style 3-D glasses for each member of the audience. Film Forum is the only cinema in New York equipped to screen vintage double-system 3-D.” That’s because Film Forum’s program director, Bruce Goldstein, is a movie lover of the first order who does things right. Appropriately, the 3-D Fest overlaps with a tribute to—

 

I was two years old when America went through the 3D movie boom of 1953, so I missed out on the whole experience. By the time I was reading comic books, the movies had gone back into the vaults, and I had to make do with awkward cardboard red-green glasses to see 3D images that didn’t look very good. The best 3D I experienced as a kid is still the best there is: Viewmaster slides.

In the late 1970s, two revival theaters in Manhattan mounted 3D festivals, unearthing vintage prints from the studio vaults. This was when I got my first taste of Hollywood’s 3D movies from 1953: House of Wax, Kiss Me Kate, The Three Stooges, Woody Woodpecker, and much, much more.

 

More recently, I’ve participated in the two ambitious World 3D Festivals in Hollywood run by the 3D Film Foundation and seen all sorts of experiments and ephemera. I’ve become something of a 3D junkie. For me, the common link among almost all the movies Hollywood turned out during its one year of immersion in 3D was that they were fun to watch. That’s the point that some contemporary filmmakers seem to have forgotten. It’s not about environment or cinematic mastery: it’s about giving audiences an extra-sensory experience.

 

I can’t pretend Those Redheads from Seattle is a great musical, but when you see steam from a ship drift out into the audience, that’s fun. When you realize that the theater sets in Kiss Me Kate (a much better musical) feature perspective lines and a thrust stage to emphasize depth, that’s cool. Even when you see an effect as obvious as the Three Stooges’ bed in Pardon My Backfire, built in forced perspective, you have to give those pioneering 3D filmmakers credit: it works!

 

I still maintain the best moments in 3D history—circa 1953—are the paddle-ball man in House of Wax, the sudden pounce by Charles Bronson into the frame toward Phyllis Kirk in that same movie, and the slow thrusting forward of an oversized hypodermic needle by mad doctor Philip Van Zandt in The Three Stooges’Spooks. (By holding the needle in place, your eyes have time to adjust to the illusion—and it looks like it’s jutting out into the theater. In contrast, other moviemakers kept throwing things at the camera, which doesn’t always work because the objects fly by too fast for your eyes to focus.)

The Film Forum show also features a number of Westerns which make excellent use of foreground composition—as those Viewmaster slides did—to create separate planes of objects in the frame.

Few theaters, archives or museums have the ability, or the ambition, to screen double-system 3D any more: it’s cumbersome, to put it mildly, and requires a silver screen (to bounce as much light as possible back at the viewer). But once you’ve experienced it for yourself, I think you’ll know why film buffs like me are so enthusiastic about it.

 

Thursday, August 12, 2010

Sony strikes digital deal with Odeon & UCIv

http://www.screendaily.com/news/distribution/sony-strikes-digital-deal-with-odeon-and-uci/5016924.article

11 August, 2010 | By Andreas Wiseman

Odeon & UCI Cinemas Group (Odeon/UCI) has agreed a non-exclusive digital film deal with Sony Pictures Releasing International Corporation (SPRI).

Subject to the terms of the deal and picture-by-picture booking terms, SPRI will provide its motion picture content in digital form to Odeon/UCI cinemas deployed with DCI-compliant digital projection systems. SPRI will also contribute to the digital conversion fees.

The deal covers all seven territories in which Odeon/UCI operates including the United Kingdom, Ireland, Spain, Portugal, Germany, Italy and Austria. 

Long-term digital deployment deals have now been confirmed with all six major Hollywood studios and various independent distributors to support the digital conversion in the UK.

Rupert Gavin, CEO of Odeon & UCI Cinemas Group, said: “This deal with Sony completes the big studio picture for us in the UK, where all of the major Hollywood studios are now on board. Given Sony’s fantastic film franchises such as Spider-Man and Men in Black and its overall commitment to digital cinema and 3D, we welcome Sony as an invaluable addition to the list of digital content suppliers going forward.”

Mark Zucker, President, Sony Pictures Releasing International Corporation, added: “We are thrilled to be associated with Odeon/UCI’s decisive move into digital which coincides with our strategy to enhance movie-goers’ theatrical experience all around the world.  Odeon/UCI will be offering audiences an opportunity to view Sony’s future motion pictures in theatres containing state-of-the-art digital cinema projectors.”

As of end of June 2010, Odeon/UCI operated 491 digital screens across all of its territories, including 280 in the UK, an overall increase of 145% in just the past three months. The company now has the most digital screens of any exhibitor in the UK and Europe, as well as the most 3D screens.

 

Yelmo strikes 370-screen digital deal with Arts Alliance

http://www.screendaily.com/news/digital/yelmo-strikes-370-screen-digital-deal-with-arts-alliance/5016921.article

11 August, 2010 | By Andreas Wiseman

Spanish exhibitor Yelmo Cines has struck a deal with digital distribution service Arts Alliance Media (AAM) to digitise 370 of its screens.

In the largest digital cinema deal to date in Spain, the companies reached an agreement to digitise 370 screens in Yelmo’s 31-strong chain of cinemas, with the rollout set to begin immediately. All screens will be 3D capable.

In the initial phase of the rollout, at least half of Yelmo’s screens at each location will be converted to digital, with the remainder to be installed over the ensuing months. Today’s announcement follows previous deals struck between AAM and Yelmo in the past two years under which several screens have already been installed.

Fernando Evole, CEO of Yelmo Cines, said: “The results we have had from digital cinema over the last 2 years, particularly in terms of bringing 3D to customers and also in the opportunities brought to us from alternative content, have convinced us to digitise our entire circuit. Our experience with Arts Alliance Media has also proven to us that they are the right long term partner.”

Howard Kiedaisch, CEO of Arts Alliance Media, commented: “Yelmo has been a leader in digital not only in Spain, but also in Europe and has always provided the best experience to their customers. We have enjoyed a great working relationship with Fernando and his team, and are thrilled to be selected to work with them going forward.”

The deployment with Yelmo in Spain is AAM’s seventh announced territory agreement following deals in the UK (Cineworld and Reel), France (CGR), Italy (The Space), Holland (ABC), Denmark (Denmark Digital) and in Norway via its JV Nordic Digital Alliance.

Spain currently has around 300 digital screens, approximately 80% of which are 3D-ready.

 

Spain to double 3D capable digital screens

http://www.hollywoodreporter.com/hr/content_display/news/e3i2c5aa2b5f24b2a9bb05d0cee51c7011d

 

Arts Alliance Media, Yelmo theater chain ink deal

By Benjamin Jones

Aug 11, 2010, 10:10 AM ET

MADRID -- Spanish movie goers will soon be able to enjoy more than twice the number of digital screens currently available following a deal announced Wednesday between digital service distribution company Arts Alliance Media (AAM) and the Yelmo theater chain. 

Under the agreement, AAM will install digital systems in 370 screens at Yelmo's 31 cinemas in conjunction with the Spanish integrator company Grupo Kelonik. 

Spain currently has around 300 digital screens of which 80% are 3D ready, the companies said in a statement. 

At least half of Yelmo's screens at each theater will be converted to digital, with the rest to be installed over the coming months. 

"More and more 3D films are coming out and the theater owners realize they need more screens to show these movies," said AAM spokeswoman Kate Pidgeon. 

Over the past two years, AAM has already installed several screens at Yelmo cinemas. 

Last year, Spanish boxoffice take was up almost 9% to €678 million ($882 million) with the rise attributed to the release of such 3-D films as "Avatar," "Up" and the third installment of the Ice Age franchise. 

"The results we have had from digital cinema over the past two years, particularly in bringing 3D to customers and also in the opportunities brought to us from alternative content, have convinced us to digitize our entire circuit," said Yelmo Cines CEO Fernando Evole. 

Pidgeon declined to disclose precise financial details of the deal but the statement said the rollout would be achieved with financing provided by AAM which has signed similar digital deployment agreements in six other European countries.

 

Wednesday, August 11, 2010

XpanD Unleashes X103 3D Glasses

http://www.today3d.com/2010/08/xpand-unleashes-x103-3d-glasses.html

Even if you don't want to do the 3D thing at home, universal 3D glasses might be a wise investment. When your buddy with the big-screen 3D TV says he doesn't have enough glasses to go around, you can tell him you've got a pair of XpanD X103 universal 3D glasses -- and that you are partial to cheese flavoring on your popcorn.


The X103s stand out not just because they come in a variety of colors, but also because these active-shutter glasses are designed to work with any with 3D-ready LCD laptop and desktop monitors, LCD, DLP and plasma televisions.

You might want to check the website first for compatibility. No one wants to show up with a personal set of 3D glasses that don't work! However, if you've got a match, you should be able to ride the wave of 3D using the couches of anyone with a 3D TV -- all for around $145.

Aside from the option of a favorite color for your face, Xpand stands apart from others by using something called “the "pi-cell." This fast-switching liquid crystal cell acts as a shutter, to alternately block each eye. It sounds sort of blinding, but actually boasts super-sharp, flicker-free 3D images.



Xpand's website lists a few locations that should offer the X103s, which are expected to ship this month. At last look, we could only find them on tru3D.com, where they are listed for pre-order.

http://img1.blogblog.com/img/icon18_email.gif

 

Friday, August 6, 2010

Doremi Scores with Sensio for Live 3D Broadcasts of World Cup Soccer

Doremi Scores with Sensio for Live 3D Broadcasts of World Cup Soccer

July 7, 2010

Source: Doremi

Doremi Cinema announced that its digital cinema servers are being used to playback Sensio's Live 3D broadcasts of World Cup Soccer matches around the world.

The 2010 World Cup will be the first-ever global live 3D event. SENSIO is FIFA's main live 3D events technology partner and is delivering this groundbreaking live 3D event to cinemas and large venues.

Sensio's Live 3D encoding and streaming technology is already embedded in all Doremi DCP-2000 and DCP-2K4 digital cinema servers and, at this point in time, only Doremi servers are capable of decoding Sensio Live 3D World Cup broadcasts without adding additional hardware in the projection booth. To date, there are over 1000 cinema screens worldwide that are broadcasting live 2010 World Cup matches.

"This is an exciting milestone for digital cinema equipped theatres and venues" comments Michael Archer, VP of Doremi Cinema. Exhibitors are seeing more alternative content revenue streams that support the transition to all-digital cinema screens, and Doremi's offers some new and unique hardware solutions to make it that much simpler to participate."

One of Doremi's solutions is for those theatres wanting to broadcast the live World Cup matches using other manufacturers' digital cinema servers. Here Doremi's new Dimension-3D Cine decoding hardware provides the needed bridging device to allow decoding Sensio live 3D events without the need to manually reconfigure the cabling. Thus far, over 158 sites are using this device to enable the live Sensio 3D broadcasts.

Should a theatre want to broadcast the World Cup Matches to several screens at once, Doremi has developed a multi-casting streaming device called the StreamIt. The StreamIt is a broadcast MPEG2 video streamer companion device for Doremi DCP-2000 and DCP-2K4 digital cinema servers.

The StreamIt enables the streaming of alternative programming via satellite to multiple screens live, in both 2D and 3D. Up to four screens can be streamed simultaneously allowing for up-to-the-minute scheduling. At this time, the StreamIt only works with Doremi Cinema servers.

Sensio President and CEO Nicholas Routhier comments, "It's exciting that theatre owners will be able to receive and stream live 3D events, like the World Cup, to an entirely new demographic of customers. Innovative companies like Doremi, with its Sensio 3D-enabled servers, and ancillary hardware options, means any digital cinema theatre can capitalize on live 3D World Cup broadcasts if they so desire."

 

SENSIO successful in delivery to 33 countries of first worldwide live 3D event: 2010 FIFA World Cup

http://www.digitalcinemainfo.com/sensiotechnologies_07_14_10.php

July 14, 2010

Source: Sensio Technologies

FIFA is the first event producer to leverage the SENSIO 3D Live Global Network

SENSIO Technologies announces that the broadcast to cinemas, live and in 3D, of the 2010 FIFA World Cup South Africa has been a resounding success.

From the first kickoff on June 11, SENSIO 3D technology enabled soccer fans all over the world to view 25 FIFA World Cup matches live, in 3D and on the big screen. Over the 30 days of the championship, over 4,500 screenings of its most popular games took place across the globe in 475 cinemas in 33 countries.

"SENSIO has participated in many historical 3D firsts in our ten years of business, but the global delivery aspect of this worldwide event from South Africa is unlike anything else in its scope," said SENSIO president and CEO Nicholas Routhier. "We're particularly proud to have been able to secure the confidence of FIFA and deliver with such a short turnaround time of two and a half months. It's testimony to the great working relationship we have with our partners, IDC and content-distributors such as Cinedigm and Eutelsat, as well as the dedication of the SENSIO team, and I'd like to thank everyone for their contribution."

This pioneering event, which constitutes yet another crucial milestone in the evolution of 3D broadcasting, could not have happened without the existence of the SENSIO 3D Live Global Network, which already comprises over 700 theatres in 33 countries, and continues to expand.

It is also now supported by the
SENSIO3DLive.com website, which enables the cinema chains and theatre operators of the SENSIO 3D Live Global Network to register, free of charge, their live 3D events and give fans a direct link to the appropriate ticketing sites.

"The SENSIO 3D Live Global Network is an important force in the development of the market and the website is a valuable tool for promoters of live 3D events," said Richard LaBerge, Executive Vice President and Chief Marketing Officer at SENSIO®. "The success of the 2010 FIFA World Cup proves that live 3D events constitute a worthwhile market and, through the site, event-producers and their distribution networks can reach audiences on a global scale. From the public's point of view, the site enables fans to find out what live 3D events are being broadcast and where they can view them, all in one place."

"Making the most of the burgeoning public interest in this truly immersive experience depends very much on the impact made at the outset," Mr LaBerge continued. "We are already in discussions for delivery of other live 3D events, and content-producers know they can count on SENSIO's visually lossless, reliable, robust, proven 3D solutions, as well as our extensive network of distribution partners, to fully support them in their goal of placing sports, music and entertainment fans at the heart of the action."

Barco to deploy 600 ‘Series 2’ digital cinema projectors in Dadi Digital Cinema complexes

http://www.digitalcinemainfo.com/barcodigitalcinema_07_06_10.php

July 6, 2010

Source: Barco

Barco announces that it signed a major contract for the deployment of 600 'Series 2' digital cinema projectors for Dadi Digital Cinema, the only fully digital cinema chain in China.

Dadi Digital Cinema Ltd, founded in 2006, is a subsidiary of Dadi Culture & Media Group. This fully digital cinema chain has built approximately 70 cinema complexes in the Chinese Pearl River Delta, Yangtze River Delta and Bohai Rim regions, with a current total of 266 screens today.

A rising star in the domestic commercial cinema market, Dadi Digital Cinema not only pioneered the projection of blockbuster movies in Tier 2 & 3 cities, but also introduced the world's leading 2K digital projection technology and chain building to the Chinese cinema industry. Dadi Digital Cinema has also entered Tier 1 cities nationwide and strives to be one of the largest digital cinema operators in China through progressive expansion – and a deep cooperation with Barco.

Within a timeframe of one year, Barco will deploy 600 'Series 2' digital cinema projectors – consisting of the DP2K-32B, DP2K-20C and DP2K-12C models – in Dadi Digital Cinema complexes.

"We have worked with Barco since 2006 and successfully installed over 300 Barco projection systems so far," comments Liu Kaijun, General Manager of Dadi Cinema Development Ltd.

"The reason why we selected Barco for this project again, is because its excellent product stability has laid a solid foundation for the good operation of our cinemas. We are also impressed by the company's superior after-sales services. As Dadi Digital Cinema is growing fast, we look forward to an even deeper cooperation with industry-leading digital cinema system suppliers – like Barco."

"We're very pleased to see that this cooperation with Dadi has become a record project in China," says Yan Fei, Managing Director of Barco Greater China. "With its rapid growth in recent years, Dadi has evolved into one of the largest domestic cinema chains in our country. We hope this cooperation will help drive the digital transformation in China's cinema industry."

 

Deluxe Digital London signs agreement with SmartJog to distribute digital cinema content to Europe

Deluxe Digital London signs agreement with SmartJog to distribute digital cinema content to Europe

July 7, 2010

Source:
Smartjog

SmartJog announced that it has signed an agreement with Deluxe Digital London, a major content distributor in Europe.

Deluxe Digital London will service its clients using SmartJog's Pan-European digital cinema network for the delivery of digital cinema packages (DCPs) to theatres in Europe.

"We are very pleased to have signed an agreement with SmartJog. Our historical relationship with SmartJog and our common clients make this a logical step forward in our relationship. Deluxe is committed to providing the best services for its clients and we feel that this agreement will enable us to pass on the benefit of digital distribution to them," said Peter Wright, Managing Director of Deluxe Digital London.

In addition to being able to send DCPs directly from its London premises electronically, Deluxe Digital London and SmartJog will "handshake" their operating systems to create a fully integrated platform, enabling such features as live web-based tracking of transfers and online notifications for their common clients.

"This is a natural extension to our current business relationship with Deluxe and we look forward to servicing their digital cinema distribution needs. Using our secured dedicated network, SmartJog optimizes and simplifies DCP distribution logistics, which will allow Deluxe Digital London to service clients in a secure, cost-effective, and reliable way," said Thomas Bremond, COO at SmartJog.

Deluxe has been using SmartJog for over 5 years to distribute a diverse range of content internationally. Currently, SmartJog is deployed in 11 of their facilities around the world including in Rome, Barcelona, Los Angeles, New York, Toronto, and London.

The SmartJog service provides digital cinema clients with a state-of-the-art file transfer network via satellite, which includes network monitoring, workflow management tools, and cloud-storage solutions. The solution enables clients to send to any connected facility, including digital cinema mastering facilities, distributors, service providers and theatres.

SmartJog currently has approximately 200 cinemas and more than 850 screens connected to its network in Europe and has delivered over 100 feature films to theaters since the start of its digital cinema operations.


 

Thursday, August 5, 2010

Deluxe Claims Industry 2K Digital First

 http://www.digitalcinemareport.com/node/1840

 
Deluxe Entertainment Services Group says it has achieved an industry breakthrough with the first of its kind 2K real time uncompressed data file transfer from Los Angeles to London via Deluxe Express, Deluxe's new private, secure global data service. The entire two-hour uncompressed 2K data file of 20th Century Fox's A-Team was transferred SAN to SAN from EFilm Hollywood to Deluxe Digital London in just two hours.

Deluxe Express is exclusively connected to Deluxe's 10Gig network powered by
Core180 that includes trans-Atlantic optical connectivity allowing for fast and secure encrypted digital file transfers between continents.

Phil Provenzale, 20th Century Fox's senior vice president of international post-production and theatrical services says, "When we were told that Deluxe had developed this solution, we knew we would save valuable time transferring files from EFilm rather than writing the files to a drive and shipping them overseas to produce the elements needed for our European releases. Shipping delays and airline disruptions beyond your control suddenly go away with this new service."

Immediately upon receipt of the file, Deluxe created the 35mm film negatives for theatrical release prints, digital cinema packages and foreign versioning for the European market.

"We have seen post-production schedules become exceedingly more complex as so many versions are required for distribution today," says Deluxe president and CEO Cyril Drabinsky. "The key to Deluxe Express was finding a way to transfer content faster than existing solutions while keeping the data secure."

"We are proud to have worked closely with
Deluxe in developing their purpose built network, and to have played a part in achieving this industry milestone, "says David Baule, CEO of Core180.

In addition to EFilm Hollywood and Deluxe Digital London, Deluxe Express is connected to Deluxe New York. Efforts are already underway to expand to Deluxe's other post-production facilities around the world over the next few months.

Core180 www.core180.com
Deluxe www.bydeluxe.com
 

SENSIO Successful in Delivery to 33 Countries of First Worldwide Live 3D Event: 2010 FIFA World Cup

http://www.today3d.com/2010/07/sensio-successful-in-delivery-to-33.html

 

SENSIO(R) Technologies Inc.(CA:SIO 1.02, +0.03, +3.03%) is proud to announce that the broadcast to cinemas, live and in 3D, of the 2010 FIFA World Cup South Africa(TM) has been a resounding success.

From the first kickoff on June 11, SENSIO(R) 3D technology enabled soccer fans all over the world to view 25 FIFA World Cup matches live, in 3D and on the big screen. Over the 30 days of the championship, over 4,500 screenings of its most popular games took place across the globe in 475 cinemas in 33 countries.

"SENSIO has participated in many historical 3D firsts in our ten years of business, but the global delivery aspect of this worldwide event from South Africa is unlike anything else in its scope," said SENSIO(R) president and CEO Nicholas Routhier. "We're particularly proud to have been able to secure the confidence of FIFA and deliver with such a short turnaround time of two and a half months. It's testimony to the great working relationship we have with our partners, IDC, Eutelsat and Cinedigm, and also demonstrates the dedication of the SENSIO(R) team. I'd like to thank everyone involved for their contribution."

 

This pioneering event, which constitutes yet another crucial milestone in the evolution of 3D broadcasting, could not have happened without the existence of the SENSIO 3D Live Global Network(TM), which already comprises over 700 theatres in 33 countries, and continues to expand. It is also now supported by the SENSIO3DLive.com(TM) website, which enables the cinema chains and theatre operators of the SENSIO 3D Live Global Network(TM) to register, free of charge, their live 3D events and give fans a direct link to the appropriate ticketing sites.

"The SENSIO 3D Live Global Network(TM) is an important force in the development of the market and the website is a valuable tool for promoters of live 3D events," said Richard LaBerge, Executive Vice President and Chief Marketing Officer at SENSIO(R). "The success of the 2010 FIFA World Cup(TM) proves that live 3D events constitute a worthwhile market and, through the site, event-producers and their distribution networks can reach audiences on a global scale. From the public's point of view, the site enables fans to find out what live 3D events are being broadcast and where they can view them, all in one place."

 

"Making the most of the burgeoning public interest in this truly immersive experience depends very much on the impact made at the outset," Mr LaBerge continued. "We are already in discussions for delivery of other live 3D events, and content-producers know they can count on SENSIO's visually lossless, reliable, robust, proven 3D solutions, as well as our extensive network of distribution partners, to fully support them in their goal of placing sports, music and entertainment fans at the heart of the action."

 

Cinema Expo Thoughts: Frank de Neeve of Cineserver

Cinema Expo Thoughts: Frank de Neeve of Cineserver

Posted by J. Sperling Reich | July 14, 2010 6:29 pm

Here is another entry in our series presenting the comments of industry participants on last month's Cinema Expo.

 

Frank de Neeve is not only an experienced projectionist working in The Netherlands, but he also runs the digital cinema news website Cineserver.nl. For those whose Dutch might be a little rusty, the site can be translated by clicking on the U.K. flag in the upper right hand side of the navigation bar.

 

Without further ado, here is de Neeve's thorough accounting of Cinema Expo:

Naturally this year's Cinema Expo was the first one that was a joint production between UNIC - the European exhibitors Association and the Sunshines. I think the cooperation can work well; UNIC might not be able to manage on their own as NATO will do next year. Last year there were two conflicting shows: Cinema Expo and the week before that the European Cinema Summit in Brussels.

The European Cinema Summit was by far the worst show I have ever been to: it was badly organized, panels were boring and went on for too long, there were too many people that liked to hear themselves talk etc. No refreshments, hardly any companies on the trade show (Doremi even left after the first afternoon!). However, the topics they wanted to cover in discussions were good.

For years - although people flocked to Cinema Expo - Europeans have also been critical of the show:

  • It was too American, with only blockbusters, Coca Cola sponsored seminars, etc.
  • The trade show only being open a few hours a day as otherwise people might miss 'important' Hollywood films
  • There was not enough room for discussion that reflected the cultural diversity of Europe, with traditional discussion points like piracy and windows always popping up.

You could this year already see a shift in the panels:

  • Many were presented by Phil Clapp of the UK exhibitors association
  • There were even two instances where headphones were handed out, as one of the panelists was speaking in French. I think this has only happened once before.

On Monday there was a session about alternative content. I thought that that session was okay, but vendors like Arqiva and in particular Smartjog, cannot really do 'non commercial' presentations as required. Also, the Smartjog presentation only presented their system about delivering DCP's and did not focus on alternative content.

Like last year there was then a quiz about trends and opinions in the market. There were two panels of industry experts on stage, opinions were presented on screen and the audience then had to pick their view with a personal remote control. That was quite good.

What was really good was a meeting of the European Digital Cinema Forum where Peter Buckingham presented something that they're doing at the UK Film Council. Basically they have gathered film data from 2007-2010 of all screenings in the UK - not only in cinema but also festivals etc. They will make that available on-line from early July onwards. What they say that you can then do is test out VPF deals with real data - although nobody can guarantee that in digital programming will be similar to 35mm. The URL is http://ukfilmcouncil.org.uk/audiencedev

The panel about piracy was quite good. Paramount gave a presentation that showed how the piracy world has evolved since peer to peer. The presentation discussed Cyber Lockers and showed how pirate sites mimic commercial sites so consumers have no idea that they're actually accessing illegal content. The presenter also had one really eye popping demo where in just six clicks you could access illegal streaming films - current releases, starting with a simple Google query.

The seminar on the digital cinema roll out in Europe on Tuesday started with David Hancock doing a great overview - as always. The panel afterwards focused on different ways of how European countries and regions are financing the digital roll out and how the European Union can step in to help. It was a good example of how with the input of European exhibitors in the program of Cinema Expo, the show can be better tailored towards the questions that face Europeans in the industry.

At the same time there were also disappointing panels, like the totally unnecessary 3D panel on Thursday; I walked out like most other people halfway as there hadn't been a single original thought.

The trade show was smaller than before, even though Bob Sunshine had said on Monday that figures were up. I hear that one European integrator paid over EUR €10,000 for a small booth, which is almost EUR €1000 for every hour that the trade show is open. I think this is terrible.

I like the media block that USL is developing, although it's not ready yet. And Christie had a striking booth: no projector visible, only an entrance to a small auditorium where they were screening content. The message seemed to be: you have seen our projectors, but it's all about the content.

Another product that I like is Doremi's new but long announced StreamIt. With this product you can distribute 2D or 3D satellite signals via fiber within the cinema to up to 4 screens and play out via the Doremi server. These kind of products can ease the introduction of 'alternative content' in cinemas, make screenings more reliable and ensure that the quality of presentation remains high.

The one real new product that was on the show was the Panavision 3D system.

I thought their presentation was very poor. John Galt and Eric Rodli from Panavision just let the product speak for itself. They did of course mention that it can also work with white screens, but they never tried to convince us why it was, for instance, better than Dolby. It was not a commercial presentation. Reactions were mixed. I heard one exhibitor who was really enthusiastic and said that the quality was good and the product cheap. But I overheard one other major exhibitor from Europe who thought that the quality was lousy.

Panavision never talked about light efficiency in relation to other systems, but did mention in the end that they used two Barco projectors, which on the big screen in the RAI is also quite logical.

 

Goooaal! Cinedigm Scores With 3D FIFA World Cup Final

http://celluloidjunkie.com/2010/07/15/goooaal-cinedigm-scores-with-3d-fifa-world-cup-final/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+celluloidjunkie+(celluloidjunkie.com)

 

Posted by J. Sperling Reich | July 15, 2010 3:08 pm

This past Sunday Cinedigm, a leading North American digital cinema deployment entity, achieved another live event milestone and I was there to witness it first hand. As we reported back in June, Cinedigm partnered with Sensio Technologies to bring the FIFA World Cup Final live and in 3D to theatres throughout the United States and Canada.

Event Details
At the time there was some uncertainty as to how many theatres were to show the FIFA World Cup matches and where they would be located. In total 25 FIFA World Cup matches were shown live in 3D at 475 venues in 33 different countries accounting for 4,500 screenings.

Cinedigm was given permission directly from FIFA to show the matches at 15 locations and theatres in Arizona, California, Florida, New Jersey, New Mexico, New York, Ontario Texas and Virginia were selected. Another 15 locations were allocated to NCM Fathom.

Originally Cinedigm intended to show both the semi-final matches as well as the championship game, which pitted Spain against The Netherlands. Instead they chose to hold screenings only for Sunday’s final in order to have one marquee event. The feed for the event was supplied by ESPN, which was capturing the match in 3D for its new 3D network.

From what I was told ESPN wasn’t too pleased about the final being broadcast in cinemas.

First Hand Account
Dave McNamee of the HL Group, Cinedigm’s public relations firm, was kind enough to provide me with a pass to see the FIFA World Cup final at Rave Los Angeles 18 (formerly The Bridge). I was told to arrive early as seating was on a first come first served basis, but due to traffic and weekend errands I wound up arriving just as the match began.

The box office was empty and I figured this would be yet another lesson in how football (or soccer) was an underappreciated sport in North America. However, the quietness of what appeared to be a deserted multiplex was an illusion shattered upon entering the 364-seat auditorium in which the World Cup game was being shown. Every seat was filled except for the one I managed to squeeze into (and only because it was broken).

The theatre also sold out a 218-seat auditorium for the football (or soccer) match. It was later reported that Cinedigm sold out all of its World Cup Final screenings with 50% of the venues selling out more than one screen.

The picture quality of the game varied between a perfectly crystal clear image on closer field-level shots to the standard half-field shots from the stands which were a little fuzzier. I overheard a couple of people in the audience say they couldn’t make out the soccer ball within the frame.

I noticed this problem as well on a few occasions, but only on half-field shots that showed half the stadium. At times the ball appeared to have some ghosting issues. In all likelihood what was causing this on a technical level was the live feed itself, which was being broadcast in 1080i and projected at 1080p. The fuzziness of the ball was a byproduct of the interlacing.

Even so, the 3D effect was truly amazing, especially on field level shots where you could see the exact position of the ball, the distance between players and the true length of the field. Penalty kicks near each teams goal really came to life since it was possible to see all the obstructions the goalie had to contend with. I’ve heard many people say that football (or soccer) is a sport that wouldn’t work in 3D since most broadcasts rely heavily on wide shots rather than 3D friendly close-ups. I can assure you that 3D added value to the viewing experience.

So did being among more than 300 sports fans glued to the screen, intermittently screaming and cheering with every shot on goal, amazing save and questionable foul. One patron even blew a vuvuzela in support of Spain every time they came close to scoring. At halftime a long line formed for the men’s bathroom and someone wearing a soccer jersey exclaimed, “Hey, it’s just like being at the stadium!”

Indeed, other than the lack of beer and alcohol, it was.

Reaction
Like the positive comments found on Rave’s Facebook page, those I spoke with after Spain won the match in extra time were all pleased with the event and praised the 3D picture quality.

Dev Oli, a young meditation and yoga instructor, traveled all the way from San Diego to Los Angeles to be present. “I though the ball would really come out of the screen, but I still enjoyed it,” he said. Though Oli had seen numerous 3D movies, it was his first time seeing a sporting event at a cinema in 3D. He said he would definitely return to see another sporting event in the future, “especially if they figure out how to shoot it.”

Cinedigm has previously broadcast live 3D sporting events such as the 2009 BCS Championship, the 2009 NBA All Star Saturday Night and this past year’s NCAA Men’s Basketball championship. If such 3D sporting events being broadcast in cinemas are sure to improve with more time and experience, then with the 2010 FIFA World Cup Final Cinedigm made a convincing argument for a bright future.

 

RealD IPO raises 33 percent more but Ed Butowsky, managing director at Chapwood Capital Investment Management questions the public offerings

http://www.today3d.com/2010/07/reald-ipo-raises-33-percent-more-but-ed.html


Ed Butowsky, managing director at Chapwood Capital Investment Management questions the public offerings for RealD. "I'm surprised that realD went public in the financial condition they are in. You have to look under the hood of an IPO and find out what the incentive is. Half of the stocks are sold by existing share holders - that bothers me. RealD have lost $60M in the first quarter. Would you pay $150M for a business that lost $60M in one quarter? I wont!

Prices at $16/share vs $13-$15/share range
Sells 12.5 mln shares vs 10.75 mln expected

IPO raises about $200 mln, 33 pct more than planned (Adds analyst comments, details on 3D movie industry)
With shares to begin trading on the New York Stock Exchange on Friday, the company is raising $200 million. It had originally planned to sell 10.75 million shares for $13 to $15 each, an underwriter said.
"It's pretty self-evident that there was tremendous demand," said BTIG analyst Richard Greenfield.

RealD said that underwriters will have a 30-day option to buy up to 1.88 million shares at the IPO price.

Globally, about 12,000 movie screens are 3D enabled and more than 5,000 of those carry RealD technology, 3000 are powered by XpanD 3D, and 1500 are powered by Dolby and others.
RealD generated $189 million in revenue in the 12 months ended March 26, 2010, the company said in a regulatory filing. The company collects a license fee from theater owners, and is dependent on Hollywood continuing to churn out 3D films.

"3D is one of the hottest topics in Hollywood right now," said Larry Gerbrandt, principal with Media Valuation Partners.

By the end of this year, 22 major films will have been released in 3D and in 2011 there will be at least 24, said tracking firm Hollywood.com Box Office.


James Cameron's 3D film "Avatar," which became the highest grossing film ever by making $2.7 billion at worldwide box offices after its December 2009 release, made a forceful case for audience's desire to see movies in the third dimension.

Of the $720 million that "Avatar" earned at U.S. and Canada box offices, 82 percent came from 3D screenings.

For the 14 movies released in 3D last year, 65 percent of their box office revenue came from 3D screenings, Hollywood.com Box Office said.

Hollywood studios are subsidizing the cost of RealD's glasses at theaters, but BTIG said it expects Hollywood to shift that burden to RealD and the theater owners.
Due in part to the glasses issue, BTIG has lowered its estimates for RealD earnings in fiscal years 2013 to 2015.

BTIG now expects RealD to generate $41.4 million in earnings before interest, taxes, depreciation and amortization in fiscal year 2011, and $143.4 million in fiscal 2015

 

Wednesday, August 4, 2010

Toy Story 3 in 4K 3D: does higher-res equal higher enjoyment?

http://www.engadget.com/2010/07/09/toy-story-3-in-4k-3d-does-higher-res-equal-higher-enjoyment/?icid=engadget-iphone-url

We'll be straight with you, the Engadget staff is somewhat ambivalent about 3D: some of us believe it to be a gimmick, while others see it as a legitimate advance in film technology that takes our movie enjoyment up to its next logical station. What you won't find us disagreeing on, however, is that everything looks better when it's taken to a 4K resolution. Sony has been busy rolling out its new 4K projectors across the US and Europe, and invited us yesterday to see Toy Story 3 in some ultra-advanced 4K 3D. Because of it having four times the resolution of the more conventional 2K stuff -- which Avatar, the big 3D (and 4D) flagship, was delivered in -- Sony's projector is able to deliver both the left- and right-eye frame on the screen at the same time, rather than having to alternate them in hummingbird fashion. That should ideally provide a more pleasurable overall experience for the viewer and ultimately pay off for the company in more people ponying up more cash for the extra goodness. So, we moseyed along to an Apollo Cinema in central London -- the chain has already installed Sony's hero 4K projectors in 11 of its venues -- and all you'll need to do is click past the break to see what we thought.

We were fortunate enough to be able to sneak two editors into this movie showing and consequently can share with you a pair of (contrasting) perspectives on the experience. Sat in amongst the sweet spots near the middle of the theater, Richard Lai found the whole thing a blast, describing the picture as terrifically sharp and remarking on the fact he experienced no eye fatigue even after the full 103 minute runtime of the film (which was padded out with 3D footage from the World Cup and some other fluff).

This hapless scribe, on the other hand, managed to be late enough to garner a seat on the very edge of the audience, getting to savor 3D from a wide angle. And you know what? It kinda sucked. Although objects in the foreground retained the aforementioned sharpness, the left- and right-eye images were discernibly delineated on background or more distant objects, and the effectively incomplete stereoscopic effect served to diminish rather than enhance your absorption into the movie. Just to get all the bile out of our system, we should also mention that there's a noticeable dropoff in brightness when you pop the
RealD 3D glasses on relative to what the screen emits -- it seems to be accounted for, as we certainly can't complain about the film lacking vibrancy or color accuracy, but might be something to bear in mind.

On the whole, though, we have to say we came out of the cinema impressed. Sony's implementation of 3D using these 4K-capable projectors is manifestly better than what we've experienced so far -- eye strain seems to have been entirely nullified and sharpness is tangibly superior to what competing technologies are currently able to deliver. So long as you bear in mind that 3D comes with significantly narrower (ideal) viewing angles than the conventional stuff, we reckon this is the best choice for enjoying it.

We're not going to broach the hot question of whether or not 3D is worth it -- that is most probably a judgment to be made in person -- but we will say that it didn't seem to enhance Toy Story 3 on a consistent basis. There were some highlight moments where 3D really took the action up a notch, but the film's immersion mostly felt on par with what its 2D version would have delivered. Will "made for 3D" movies push the currently sporadic utility of the technology into something more robust? Maybe. All we know is that there'd be some 4K voodoo thrown in there one way or another. We've now gotten our first taste of the stuff, and even though it ain't perfect, it's the best damn 3D we've assayed so far.
 

AAM opens new Barcelona office to serve Spain and Portugal

http://www.screendaily.com/news/europe/aam-opens-new-barcelona-office-to-serve-spain-and-portugal/5016130.article

Digital cinema company Arts Alliance Media has appointed Guillaume Thomine-Desmazures as the head of its new Barcelona office.

Thomine-Desmazures had been based in AAM's Paris office and will relocate to Barcelona to take the position of Sales Manager.

AAM has been working in Spain for the past two years converting 35 screens for Yelmos Cines. The company is now working on a further 35 screen installation, in conjunction with local partner Suministros Kelonik.

AAM's SVP Digital Cinema, Gwendal Auffret, said "Guillaume has done a great job for Arts Alliance Media while working in Paris, and we're very pleased to offer him the opportunity to focus on this important market as AAM's digital cinema rollout expands further."

Guillaume Thomine-Desmazures added "I'm excited to be relocating to Barcelona to work more closely with existing and new partners all across Spain, and to be able to offer AAM's competitive digital cinema proposition to all Spanish and Portuguese exhibitors as well as offering AAM'scomplete digital cinema package - content delivery services, alternative content and software services. The Spanish market is one we think has huge potential and we're looking forward to working there."

In addition to its London HQ, AAM has offices in Paris, Amsterdam and Norway.

Basic rules to avoid 3D eyestrain

http://www.today3d.com/2010/08/basic-rules-to-avoid-3d-eyestrain.html

 

3D is an ever-evolving process, which is why the effect can be such a hit-and-miss affair. But those who insist 3D glasses give them headaches are a little wide of the mark. They are right when using low cost disposable glasses, or dirty glasses, but assuming one is using high quality 3D system with high-end 3D glasses- they are wrong.

It’s not the technology’s fault, it’s really the content that can cause these problems. The more care taken when making the content, the better off everyone’s going to be. It’s easy to make 3D but it’s hard to make it good – not going to cause eyestrain. There are several common mistakes that can cause discomfort, and easy ways for that to be reduced, yet they’re only just being learned and put into regular use.

 

Interaxial distance

The interaxial, or the distance between the two cameras, controls the overall depth of the 3D effect. Objects will appear closer or further away but they won’t change in size, so it’s important not to increase the interaxial distance too much.

 

Hold the shot together

By using the people or the ground plane, or some continuous sense of depth in the shot, it holds the shot together. One of the complaints people sometimes have about 3D is that it feels like a cardboard cutout: that there’s a cardboard cutout, then some space and then another cardboard cutout. By using a careful choice of interaxial spacing, and also by having something in the frame like the ground plane, or smoke or atmosphere or something, then you can start to hold the shot together.

 

Convergence

Our eyes converge inward as we look at an object moving towards us. In 3D it’s essentially the same thing: we converge the angle of the left and right cameras, and this alters the particular 3D plane to which our focus is drawn. Objects in front of the convergence point appear to be coming out at us, while objects behind do the opposite. Care needs to be taken, however, particularly when fast cutting is used.

 

Vergence-accommodation conflict

Every time we cut to a new shot, the subject of interest is at a slightly different distance from us. On every single cut, your eyes are making an adjustment to depth – you’re trying to find that object. It’s a very subtle distance, it’s not a great distance, but that’s what you’re feeling in your eye muscles as you’re trying to work to catch up with the shot. The way we make it much easier to look at is by using convergence in post-production. In that same sequence you adjust the convergence in post production to balance the depth between the shots or even within the shot. Now your eyes are making the adjustment once in the very first shot, and from that point on they don’t have to adjust again. It’s very subtle but if you don’t do it, it’s the difference between a comfortable experience and a splitting headache after 90 minutes.

 

Converge in post production!

What filmmakers are now learning is that trying to control the convergence during filmmaking is a waste of time. As cuts are made and scenes are shifted around, it’s difficult to know exactly what shot will follow another, so trying to predict it all is expensive and useless. It’s far better to find the comfort zone of convergence during shooting, then adjust it in post-production once the edit is finished – that ultimately makes the difference between good and bad 3D.

 

Divergence

The opposite of convergence is divergence, and just as our eyes can only converge to a certain point before we go cross-eyed, so they can only diverge to parallel. Overuse of divergence can cause big problems.Typically, when we look at an object in the world our eyes are either parallel if it’s at distance, or they’re converged inwards for objects that are closer. There’s a condition that can be created unintentionally where your eyes are forced to rotate outward in order to fuse this image. When shooting 3D while not assuming the size of the cinema screen the left and right views of the figure can be several feet apart and our our eyes will try to divergence . You might make a great adjustment when filming so it looks great on a 3D monitor, but when you scale it up to a cinema screen it hurts like heck. Experienced stereographers will be able to avoid it, but some low-budget 3D films have been filled with divergence, as they’ve made the cardinal mistake of falling in love with the image on a video monitor when it was really intended for a cinema display.

 

The Brain Part...

With all the respect to our eyes and to optics, about 50% of depth perception is done in our brain regardless of the stereoscopic information. Humans get vivid depth cues from focusing the eyes and not only by the difference between the images from each. Filmmakers know this and merging this part of 3D vision with stereoscopic shooting is not easy to do. For example, our eyes wants to change focus from near to far in order to change priority according to the 3D movie, but in the same time our brain that have learned that a movie is ‘flat’ and that basketball is round do not want change focus. We reflexively try to refocus and that gives us eyestrain. another example is that we rely on moving parallax to gauge where things are. When you move your head, things change relative position. 3D movies don’t do this – so it throws off our sense of where things are. So, you either keep perfectly still, or you can get a kind of motion sickness from watching a 3D movie. None of these can be fixed by creative movie editing. it requires us to learn how to watch 3D. You will not find many kids complaining about 3D eyestrain. There are few reasons for that, but the most important one is that they grow up into 3D and they do not need to learn how to watch it.

 

Basic rules to avoid eyestrain :

1. High Quality 3D systems - Active shutter glasses in the cinema or at home; Massive projector with bright light in the cinema or fast TV (like DLP or Plasma) at home.

2. Clean glasses - own your own glasses, or bring a glasses wipe with you.

3. Seat location - Center seat (especially in USA cinemas that use old polarized glasses with silver screen); Seat far from the screen if you are sensitive to 3D eyestrain.

4. Exam your eyes - continues eyestrain typically indicates minor eye problem that you are not aware of.

3. Above all - Watch ONLY Good 3D Movies.

 

Monday, August 2, 2010

RealD Preps for First 3D-centric IPO; Analyst Reserved on 3D Box Office Ahead

http://televisionbroadcast.com/article/103486

July 15, 2010

NEW YORK: RealD, the stereoscopic 3D projection specialist, is expected to go public later today in a bid to raise $151 million at $14 a share. The Beverly Hills, Calif., company’s 3D technology dominates in theaters--it’s in more than 1,100 out of the nation’s 4,500 screens. RealD’s Buddy Holly polarized glasses are a staple at 3D-capable cinemas, but those specs represent an uncertainty for BTIG analyst, Rich Greenfield. 

“We increasingly believe domestic eyewear subsidies to RealD will be reduced or cut entirely over the next couple of years,” he wrote. “Unless RealD is going to give substantial shares/options to the Hollywood studios, RealD will not be able to sustain a 50 cents-per-attendee subsidy from the Hollywood studios. We believe the studios have movie-to-movie contracts with RealD and that all of them believe they are paying unnecessarily for the glasses.”
 

The cost for the polarized specs is expected to shift to movie theaters and to RealD, he said.
 

“Beyond the glasses, the studios are already funding the exhibitors’ digital projectors and servers through virtual print fees, while RealD is funding a small portion of the glasses and a 3D projection system add-on, and the exhibitors are paying for essentially nothing beyond buying a ‘silver screen’ to make 3D look brighter and sharing 40 to 50 cents of the $2 they are receiving for the 3D upcharge.
 

“With exhibitors generating substantial cash from 3D at virtually no cost, and RealD’s business model set to result in a public market valuation of $800 million-plus,  we suspect the studios--who risk billions collectively every year to produce movies--will use these facts... to drastically reduce the level of eyewear subsidy.”
 

RealD’s prospectus indicates first-quarter 2010 revenues of between $60 million and $65 million, exceeding BTIG’s estimate of $49 million. BTIG nonetheless reduced its fiscal 2014-15 estimates for RealDbecause of its view on the glasses subsidy and 3D cinema demand in general.
 

“We performed a top-down analysis of U.S. box office and we simply believe our prior estimates assumed 3D became too large a percentage of overall U.S. movie attendance,” Greenfield said. 

BTIG’s revised estimate is for the overall U.S. 3D box office calendar to rise from 20 percent this year to 44 percent in 2014. 3D cinema attendance is expected to go from 15 percent this year to 35 percent in 2014, with RealD’s share falling from 80 percent to 72 percent by 2015.
 

“We have a hard time believing that more than one out of every three attendees of a movie in a few years will be for a 3D film,” Greenfield said. “To that end, we simply do not believe re-releasing old movies in upconverted 3D format will materially impact overall 3D box office.”
 

He said there may be one-offs like “Titanic” in 3D due in 2012, but no “meaningful re-release every month or two.... We simply do not believe there will be enough ‘good’ 3D movies over the next several years to sustain the 3D attendance per screen levels we are currently witnessing, as those levels are likely driven by a scarcity of screens and the 3D novelty effect.”
 
-- Deborah D. McAdams