Barco to deploy 600 ‘Series 2’ digital cinema projectors in Dadi Digital Cinema complexes

http://www.digitalcinemainfo.com/barcodigitalcinema_07_06_10.php

July 6, 2010

Source: Barco

Barco announces that it signed a major contract for the deployment of 600 'Series 2' digital cinema projectors for Dadi Digital Cinema, the only fully digital cinema chain in China.

Dadi Digital Cinema Ltd, founded in 2006, is a subsidiary of Dadi Culture & Media Group. This fully digital cinema chain has built approximately 70 cinema complexes in the Chinese Pearl River Delta, Yangtze River Delta and Bohai Rim regions, with a current total of 266 screens today.

A rising star in the domestic commercial cinema market, Dadi Digital Cinema not only pioneered the projection of blockbuster movies in Tier 2 & 3 cities, but also introduced the world's leading 2K digital projection technology and chain building to the Chinese cinema industry. Dadi Digital Cinema has also entered Tier 1 cities nationwide and strives to be one of the largest digital cinema operators in China through progressive expansion – and a deep cooperation with Barco.

Within a timeframe of one year, Barco will deploy 600 'Series 2' digital cinema projectors – consisting of the DP2K-32B, DP2K-20C and DP2K-12C models – in Dadi Digital Cinema complexes.

"We have worked with Barco since 2006 and successfully installed over 300 Barco projection systems so far," comments Liu Kaijun, General Manager of Dadi Cinema Development Ltd.

"The reason why we selected Barco for this project again, is because its excellent product stability has laid a solid foundation for the good operation of our cinemas. We are also impressed by the company's superior after-sales services. As Dadi Digital Cinema is growing fast, we look forward to an even deeper cooperation with industry-leading digital cinema system suppliers – like Barco."

"We're very pleased to see that this cooperation with Dadi has become a record project in China," says Yan Fei, Managing Director of Barco Greater China. "With its rapid growth in recent years, Dadi has evolved into one of the largest domestic cinema chains in our country. We hope this cooperation will help drive the digital transformation in China's cinema industry."