Sony Electronics Announces Digital Cinema Deal with Warner Bros. Studios

http://www.digitalcinemainfo.com/sonyprofessional_02_18_10.phpFebruary 18, 2010

Source: Sony Digital Cinema

Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group has entered into a non-exclusive digital cinema deployment agreement with Warner Bros. Studios that will provide operational and financial resources to exhibitors to encourage them to feature Sony’s 4K SXRD™ projection technology in both 2D and 3D digital cinema-enabled screens across the United States and Canada. Future plans include other key international markets.

“Our relationship with Sony will help theater owners upgrade their equipment economically and efficiently, encourage the conversion to digital projection and increase the availability of high-quality 2D and 3D cinema to our audiences,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “This agreement, made possible through the diligent efforts of Warner Bros. Technical Operations President Darcy Antonellis, will enable consumers to benefit from new and dynamic entertainment experiences.”

Warner Bros. is the sixth major studio to sign a virtual print fee agreement with Sony’s digital cinema group, joining Walt Disney, Twentieth Century Fox, Paramount Pictures, Universal Pictures and Sony Pictures Entertainment.

Sony’s DCSS group provides turn-key solutions for exhibitors, enabling them to efficiently convert their operations to digital technology. In addition to digital projection system deployment, the DCSS group offers installation and maintenance services, customized solutions, delivery of alternative content programming, and high-level service support.

“We’re excited to be working with Warner as part of the industry’s ongoing digital transition,” said Mike Fidler, senior vice president of Sony’s DCSS group. “They understand the value of 4K SXRD technology along with providing an integrated range of services to exhibitors – from equipment installation, maintenance and digital signage, as well as a diverse line-up of alternate content to enhance their customers’ in-theater experience.”

Sony’s 4K SXRD projection technology also supports the deployment of alternative content – including gaming, sporting events and music concerts – in order to develop more revenue-generating opportunities for exhibitors.