NEC DISPLAY SOLUTIONS EXTENDS FINANCING INCENTIVES ON DIGITAL CINEMA PROJECTORS FOR 3D HOLIDAY MOVIE RELEASES

http://www.digitalcinemainfo.com/necdigitalcinema_12_28_09.php

December 28, 2009

Source: NEC

Low Introductory Payments Aid Generation of Positive Cash Flow Within First 18 Months of Purchase

NEC announced the availability of financing incentives for theater owners looking to upgrade cinema projector capabilities to digital. NEC has extended its financing program till March 31, 2010 and is offering eligible organizations special financing packages with low introductory payments on eligible NEC 3D-enabled digital cinema projectors.

"With the increased number of 3D movies scheduled to be released over the next few months, now’s the time for theater owners to improve their technology and benefit from the increased box office revenue associated with 3D movies," said Jim Reisteter, General Manager, Digital Cinema Division, NEC Display Solutions. "We’re excited to offer special financing programs to help theater owners obtain advanced digital projector technology for 3D that has the potential to pay for itself within 12 to 18 months."

Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC's Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs.

NEC digital cinema projectors require the use of a 3D enabler in order to display 3D films, and enablers are available through Dolby, RealD and MasterImage. NEC's 3D-enabled digital cinema projectors, the NC2500S-A and NC1600A-C, meet DCI specifications for performance and reliability, which are requirements in the cinema industry today.

"We’re thrilled to provide offers that allow theater owners to take advantage of NEC’s innovative projector technology," said Herschel Salan, Vice President and General Manager, NEC Financial Services. "Theater owners have a unique opportunity to affordably improve their digital cinema projector technology and subsequently reap the benefits of increased revenue due to 3D movies. During these difficult economic times, we want as many theaters as possible to experience the value that NEC has to offer.”

Benefits of digital cinema projectors for 3D movies include:

. Meeting the demand for James Cameron and 20th Century Fox’s highly anticipated movie “Avatar”

. Currently, 3D movies can only be shown on digital cinema projectors with 3D capabilities

. Increased theater traffic and revenues by cashing in on the upcoming slate of 3D movies

. Delivering truly accurate, life-like image with vibrant colors for enhanced viewing experience

. Unsurpassed quality by avoiding deterioration issues from film reproduction

These financing options are available through NEC Financial Services, LLC, a firm dedicated to providing tailored financing and leasing services to customers throughout the United States.

To learn more about these financing options, please visit www.necdisplay.com/3Dpromo, or contact NECDigitalCinemaLease@neclease.com.