RealD and Apollo Cinemas Enter Exclusive Agreement 40 RealD 3D-Equipped Screens to be Installed Across U.K.'s Largest Indie Chain

LONDON—Dec 1, 2009

 

http://www.dcinematoday.com/dc/pr.aspx?newsID=1608

 

RealD, the worldwide and European leader in 3D cinema, and the U.K.’s largest independent theatre chain, Apollo Cinemas, announced today an exclusive multi-year partnership to equip all 13 Apollo Cinemas locations with RealD 3D technology. The agreement accounts for up to 40 RealD 3D installations, which are already in progress.

“We think there is an appreciative audience hungry for a first class 3D cinema experience and we think RealD is best placed to help us offer this to our customers,” stated Rob Arthur, managing director, Apollo Cinemas. 
 
“This agreement builds on RealD’s market-leading position in Europe and dominant role as the preferred 3D provider in the U.K.,” stated Bob Mayson, managing director of RealD Europe Ltd.  “We’re pleased to partner with Apollo Cinemas, bringing their audience the RealD 3D experience in time for the holiday’s line-up of blockbuster titles.

Real D’s new generation of 3D technology is deployed across the world’s largest 3D platform with over 9,000 screens under contract and over 4,500 screens installed in 48 countries with over 300 exhibition partners.  RealD is the leading 3D provider for theatres globally and in Europe, North America, Latin America and Australia.