Arts Alliance Media Announces the First Satellite Delivery of a feature film for commercial release in Europe

http://www.digitalcinemainfo.com/artsalliancemedia_09_15_09.php

September 15, 2009

Source: Arts Alliance Media

La Vida Loca Beamed to Cinemas across France

Arts Alliance Media (AAM), Europe’s leading provider of digital cinema technology, content and deployment, together with Arqiva Satellite & Media, the leading satellite and terrestrial communications provider, have successfully delivered La Vida Loca directly via satellite to 19 sites widespread across the Circuit George Raymond (CGR) Cinémas’ megaplex circuit, all of which use the AAM electronic delivery platform operating across Arqiva’s cinema satellite network.

CGR Cinémas is one of France’s largest cinema chains. La Vida Loca will be released in France on September 30th by Ciné Classics. The film was directed by Christian Poveda and produced by La Femme Endormie.

The film, encoded and encrypted into a JPEG 2000 DCP (digital cinema package) file by AAM’s London-based digital content processing laboratory, was electronically sent over a dedicated network link to one of Arqiva’s satellite teleport hubs based in the UK, and then delivered simultaneously via satellite directly to the library servers in each cinema in France. The file will be unlocked for screening by a security key (KDM) sent separately by email to each cinema via AAM’s bespoke automated KDM delivery system.

Currently, films are physically distributed to cinemas, either on digital cinema hard drives or 35mm analog prints. Electronic distribution via satellite provides significant time and cost savings, as well as increased programming opportunities.

AAM’s Chief Executive Officer, Howard Kiedaisch said, “AAM’s electronic content delivery platform is proven and open for business! Our thanks go to Ciné Classics and La Femme Endormie for giving us this great opportunity. Satellite delivery of films to cinemas is the bright new future for film distribution and exhibition and we are proud to be a first mover during these exciting times.”

The cinema satellite system available from AAM consists of professional grade equipment which, unlike consumer grade systems, supports delivery of advertising, trailers and encrypted feature films (as DCP files), as well as encrypted live broadcasts (live concerts, operas, dance, sporting events, filmmaker Q&A’s). Additional benefits of a professional system are higher quality, greater reliability, upgradeability and remote management facilities.

 

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