Marcus Theatres to Install Digital 3D Technology at 12 Locations

http://www.uemedia.net/CPC/digitalcinemamag/articles/article_17086.shtml

 

By Staff

 

Jun 16, 2008, 03:09

 

Marcus Theatres, a division of The Marcus Corporation, announced that moviegoers will soon be able to experience digital 3D movies at 14 Marcus Theatres locations throughout the Midwest. The company already operates two digital 3D systems in New Berlin and Madison, Wis. and plans to install 12 new digital 3D systems in time for the July 11th opening of New Line Cinema's 3D feature film Journey to the Center of the Earth.

 

"Digital 3D is a new way that audiences can engage their senses to experience movies as they have never been able to before. The power of this new entertainment can be seen in the incredible success of Hannah Montana/Miley Cyrus: Best of Both Worlds Concert and films such as Nightmare Before Christmas and Beowulf in 3D," said Bruce J. Olson, president of Marcus Theatres. "As a result of this success and the unique experience it offers guests, studios have geared up to bring moviegoers an increasing number of 3D features. Upcoming titles include Ice Age 3: Dawn of the Dinosaurs, Toy Story 3, and Avatar, James Cameron's first feature since Titanic. DreamWorks Animation also recently announced that all their new films, including Shrek Goes Fourth, will be released in 3D."

 

"Digital 3D technology is light years ahead of traditional 35mm film 3D processes. Digital 3D uses a digital cinema projector to very rapidly switch images and color schemes between the right and left eyes to create an incredibly realistic 3D image. That just is not possible with film. This technology is truly amazing," said Mark Collins, director of projection technologies for Marcus Theatres.

 

"At all 14 of our digital 3D locations, audiences will be able to enjoy the vibrant quality and lifelike clarity of 3D images using the newest technology available. Marcus Theatres is always looking for opportunities to create the best entertainment experience for our guests, and we are excited to bring this incredible 3D technology to moviegoers throughout the Midwest," added Olson.

 

Ballantyne of Omaha, Inc. and XpanD of Pasadena, Calif. will provide equipment and glasses and Dolby(R) will provide the digital cinema servers for the new 3D systems.

 

The new Digital 3D technology systems will be implemented at the following Marcus Theatres locations:

Wisconsin

Bay Park Cinema, Green Bay

Marcus Cinema at the Renaissance, Sturtevant (Racine)

Marcus Majestic Cinema, Brookfield

Menomonee Falls Cinema, Menomonee Falls

Ohio

Pickerington Cinema, Pickerington

Illinois

Gurnee Cinema, Gurnee

Orland Park Cinema, Orland Park

Minnesota

Marcus Ultra Cinema at Oakdale, Oakdale

Parkwood Cinema, Waite Park (St. Cloud)

Nebraska

Lincoln Grand Cinema, Lincoln

Village Pointe Cinema, Omaha

North Dakota

Century Cinema, Fargo