Kodak Introduces Next Dimensions in Digital Cinema

September 2007

Kodak has announced that the company’s complete digi-tal cinema solution offers exhibitors new operational efficiencies, even as it ena-bles them to take advantage of the new revenue oppor-tunities provided by 3D technology. Kodak made the announcement in a presenta-tion that featured a glimpse into the wide range of 3D entertainment that will be available in the fut-ure.

Exhibitors have been ask-ing all suppliers the same business questions: What’s in digital for me? How will it improve our operations?’” said Bob Mayson, Kodak’s general manager of Digital Motion Imaging. Kodak Digital Cinema offers new efficiencies, connectivity and ability to increase rev-enue and new opportunities to offer greater programm-ing options and a more diverse mix of content, says Mayson.

Mayson pointed to the new Kodak Theatre Mana-gement System as automa-ting what are often dupli-cative tasks and labor-inte-nsive operations today. In the digital arena, Kodak learned a lot from designing, building, and installing a pre-show system that’s on 2100 cinema screens world-wide today, comments May-son.

“Digital 3D is a magnet, drawing audiences to the theatre,” said Michael Le-wis, chairman and chief executive officer of Real D, “because the Real D system delivers a dynamic and larger than life cinema exp-erience that’s not avail-able in any other venue.

Real D is in 3D digital systems, with nearly 1000 screens installed.

Kodak is Real D’s partner in a number of countries, including Aust-ralia where Kodak installed the company’s first systems in that country.

Mayson emphasized that more 3D content is on its way. “But, 2D content will still domi-nate the cinema screen,” he said, “and so a digital cinema system must be fl-exible enough to handle both. Kodak’s system can do that, automatically. For exhi-bitors, the Kodak system is a building block for their digital future.”

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