Wednesday, October 21, 2009

Czech film incentive approved by local government

The Czech government has approved a 20% tax rebate for productions shooting in the country.

Films seeking to access the scheme must have 75% of their budget secured from other sources and must pass a broad test for Czech and/or European culture, as required by the European Commission.

“We’re very excited and gratified that the government has demonstrated its support for the film industry in the Czech Republic,” Ludmila Claussova, a spokeswoman for the Czech Film Commission, told ScreenDaily. “It tells producers here and abroad that we are serious about earning their business.”

Productions looking to apply for the rebate must apply through their local partner, who will be charged with paying out expenses. Invoices for local goods and services must also be sent by a tax payer registered in the country.

The rebate, which does not require the approval of the Czech parliament or president, will be implemented in January if it gets the go-ahead from European Commission. The state government is expected to approve a budget for the scheme in early December, which will then be submitted for the president’s signature.

Matthew Stillman from Stillking Films, the Prague-based producer and service provider, said: “It’s taken us a long time to get the support of senior economists and the government, but now it’s a formal government measure. I’m very hopeful that it will be in place as of January 1 and will help put Prague back on the international production map.”

 

Imax, Pathe extend Netherlands deal


Three new digital systems to be installed in Holland
By Etan Vlessing

Oct 20, 2009, 09:59 AM ET

TORONTO -- Imax Corp. and Pathe Netherlands are to expand their joint venture theatre agreement by installing three new digital systems in Holland.

The deal with Pathe Netherlands, which is aligned with the Paris-based EuroPalaces exhibition group, will see Imax upgrade an Amsterdam-based theatre and install digital projections systems in separate theatres in Rotterdam and Eindhoven.

Imax first went Dutch with Pathe Netherlands in 2005 with an MPX theatre in Amsterdam.

Toronto-based Imax is also to install a digital projection system at another Europalaces/Pathe theatre outside Paris, the Gaumont Disney Village venue.

Tuesday, October 20, 2009

Film glut may slow 3D rollout

http://www.hollywoodreporter.com/hr/content_display/world/news/e3i30e7feb16ddb020716917d980cbce4f5

Titles prove lucrative, but more d-cinema theaters needed

By Patrick Frater

Oct 10, 2009, 01:47 PM ET

BUSAN, South Korea -- The pace of digital cinema installation has accelerated this year, but 3D cinema may suffer an exhibition bottleneck as more movies are produced in the new format.

That was one of the messages delivered Saturday by Charlotte Jones, senior cinema analyst at Screen Digest, to a Pusan summit on the future of 3D cinema.

Jones said that 3D films have proved themselves a lucrative market. Already this year they have generated more than $1 billion at the global boxoffice and exhibitors are able to charge premium prices.

Where films are available in traditional 2D and new 3D format, the 3D versions earn on average 60% of the total gross. The difference is even more pronounced on opening weekends, when 3D versions earn an average of three times more than 2D prints and in the case of “My Bloody Valentine” it was six times.

“That 3x revenue share is now coming down towards 2.5x,” Jones said. “The reason is a lack of screens and the way the films are now being squeezed into shorter release windows. That will be exacerbated next year when the flow of movies in 3D rises from an estimated 23 in 2009 to more than 30. The (financial) advantage of 3D is being eroded (by the pace of d-cinema installation).”

Now Technicolor and other manufacturers are experimenting with ways of using film stock to project 3D images, which are currently only available using digital projectors.

Jones predicted that digital cinema building may currently be at a peak. Some 3,000 theaters were equipped with digital equipment in the first seven months of this year and the number that is 3D capable more than doubled in the first half of the year. Nearly half of all new digital screen installations are 3D capable.

“Content is driving the hardware adoption,” Jones said.

A number of uncertainties now threaten to hold back the 3D market. Many exhibitors have put on hold the (full or partial) conversion of their multiplexes from film to digital. And the emergence of high resolution 4K projection equipment has destabilized the market by adding another layer of uncertainty for exhibitors.

Korea currently ranks only seventh in the world by proportion of theaters with digital cinema installation. The Korean Film Council’s deputy director Lee Wang-ho said the total was 364 at the end of June.

KOFIC is now backing moves to increase the country’s ranking in the 3D universe, and the three largest private sector theater owners have set up a joint initiative to develop the business. “The biggest challenge is production,” Lee said. To date only one Korean movie, “Sole Mate,” is heading towards production any time soon.

But another Korean company Stereo Pictures suggested that the way forward could lie with 2D to 3D conversions as is happening with “Titanic.” “Some people think this is an experiment,” said Sung Young-seok, Stereo Pictures’ CEO. “It is not a research project. It is really in use now.”

 

Monday, October 19, 2009

Barco and Doremi Cinema to unveil integrated 2K/4K media block for digital cinema at ShowEast

http://www.barco.com/digitalcinema/pressrelease/2411/

 

Sacramento, California — 15 October 2009 — Digital cinema pioneer Barco and server technology leader Doremi are proud to announce another industry first — an integrated 2K/4K media block designed for Barco Series-II projectors. Barco and Doremi will showcase this industry leading technology on the show floor at ShowEast.

In June of this year, Barco, Cinemark and Doremi announced an exclusive agreement for the delivery and installation of over 3,000 projectors in more than 300 US theatres. This agreement was the first-ever to include Texas Instruments' Enhanced DLP Cinema® 4K technology and Doremi's integrated media block (IMB). Now, Barco and Doremi are extending this advanced technology to all exhibitors.

With the IMB installed in a Barco Series-II 4K-ready projector along with Doremi's external ShowVault™, Barco customers can now choose the most future-proof digital projection solution in the industry. If the customer elects to project in 2K, the integrated media block keeps content secure by moving the digital video decryption from outside of the projector — to inside the projector. When Texas Instruments' Enhanced DLP Cinema® 4K technology is made available, if the customer elects to project in 4K, the integrated media block can deliver 4K with a simple software upgrade.

“We are thrilled to continue our technical development and partnership with Barco, and to offer the digital cinema industry the first-ever 2K and 4K solution with an integrated media block” said Michael Archer, Vice President of Digital Cinema at Doremi. “In addition to providing the highest level of content security, our IMB product offers a future-proof configuration, based on the system's ability to support both 2K and 4K resolutions.”

The Barco/Doremi integrated 2K/4K media block provides a total of 4096 x 2160 pixels of resolution, and requires just one server rather than the four synchronized HD video servers needed until now. The solution offers exhibitors the opportunity to utilize a single server manufacturer across a digital cinema multiplex, with the ability to freely mix and match 2K and 4K technology while maintaining the same server hardware.

“Barco and Doremi have been leading innovation and setting digital cinema milestones for almost a decade,” said Todd Hoddick, Vice President of Digital Cinema for Barco, North America. “By combining our talents, we're taking a huge step forward in the evolution of digital cinema. Together, we are making digital cinema simpler, more secure, and more profitable for our customers.”

Barco and Doremi will demonstrate the integrated media block at ShowEast in Orlando, Florida, from October 26th through October 29th, booth #401.

Thursday, October 15, 2009

DC Signs First Digital Cinema Deployment Agreements with European Independent Distributors

http://www.digitalcinemainfo.com/xdc_10_12_09.php

October 12, 2009

Source: XDC

XDC, a digital cinema service company in Europe, has signed non-exclusive long-term agreements with two (2) European distributors to contribute to the Virtual Print Fee (“VPF”) roll out started in Austria and Portugal.

Polyfilm Verleih ("Polyfilm") and Valentim de Carvalho Multimedia ("VCM") will support XDC, acting as a Deploying Entity, in order to roll out and fund digital systems for theatrical presentations, respectively, in Austria and Portugal.

Under the terms of the agreements, Polyfilm and VCM have independently agreed to supply Austrian and Portuguese exhibitors with their feature films in digital form for projection on the VPF digital screens, as well as contribute to the financing of XDC's VPF DCI-compliant digital cinema projection systems.

Serge Plasch, XDC’s CEO said: “This is a very important milestone for XDC. It’s the first time in Europe that a VPF Deploying Entity signs long term agreements with independent distributors. Many others are already contributing by supplying their films in digital format and by paying VPF’s, and they should also sign long term agreements very soon.”

Hans König, from Polyfilm commented: “We are satisfied that we got conditions which we were able to accept.”.

Luis Froes, from VCM said: "This is a very important step to VCM. Future is Digital and we want to be on the there since the beginning”.

"This result demonstrates that XDC’s VPF-based model works. Independent distributors can achieve quite important savings with respect to the 35mm print costs, even by paying the VPF. Moreover, VPF has only to be paid during a limited period of time and for a limited number of digital screens," concluded Judith Michel, Content Services Sales Manager for XDC.

 

Tuesday, October 13, 2009

Next Star Trek Movie Could be 3D

 
 
by pastapadre
Posted October 9th, 2009 at 6:39 pm
One of the biggest movies of the summer was JJ Abrams reboot of Star Trek. Exceeding expectations it opened to over 70 million the first weekend and to date has hauled in nearly 260 million domestically. So discussion about the sequel was inevitable even in the very early stages with the release slated for summer 2011. We know the main players will return including the entire cast and Abrams (though uncertain if he will direct) while Alex Kurtzman and Damon Lindelof will once again write the script.
 
Said Abrams:
Paramount talked to me about doing the first one in 3-D and, having it only be my second film, I was petrified just at the addition of it. I thought it would be another dimension of pain-in-the-ass. I was just like, "I want to make a decent 2-D movie." I was so worried that instead of being a decent 2-D movie it would have been a bad 3-D one. I'm open to looking at it because now I feel a little bit more comfortable. And, if I, in fact, direct the "Star Trek" sequel, 3-D could be really fun, so I'm open to it. What I've seen of "Avatar" makes me want to do it because it's so crazy-cool looking.
I don't mind the idea to take more movies into the 3D realm. Avatar may actually be the one that ends up pushing its appeal to genres other than family and horror, in turn forcing theaters to adapt more digital projectors to accommodate the growth. Right now many theaters don't even have one because of the costs, but the success seen already and the ability to charge extra for tickets is making it tougher for them to hold out on the investment. The important thing is that the use of 3D comes across as organic and not as a gimmick. If the 3D enhances an experience that is great, however if the content is changing in order to create immediate reaction from the crowd that is where things could go wrong.

Wired Explains: How 3-D Television Works

http://www.wired.com/gadgetlab/2009/10/3d-tv-explainer/

By Priya Ganapati

October 6, 2009  |  6:05 pm  | 

“Larger than life” takes on a whole new meaning when you watch Beowulf swing from a dragon and hack branches that seem to just pop out of the TV.

TV manufacturers want to bring that experience to your living room with 3-D displays that work much like the ones in the theaters. Major consumer-electronics companies, including Panasonic, Mitsubishi and Sony, are betting on 3-D, with compatible TV sets planned for the market in 2010.

To understand why, here’s a short primer on how our vision works.  Our eyes are about 3 inches apart, which means each eye sees a slightly different perspective of the same scene. The brain takes images from both eyes, fuses them together and uses the difference between the images to calculate distance, creating a sense of depth.

Getting the 3-D effect at home involves tricking the brain into doing something similar with the images that it gets from a TV set. But that’s not a trivial problem: TV makers have to figure out a way to precisely show a set of slightly different images to each of your eyes.

So how do they do that? Here are the key technologies that are making their way into 3-D TVs.

Color Filter Glasses

Remember the old red-and-blue glasses at movie theaters that came to define 3-D in the 1950s? The tinting acts as color filters, so the image specific to that particular eye is seen by it. With both eyes seeing slightly different perspectives of the same image, a 3-D effect is created.

But the red and blue glasses can make you sick — literally. And the color filtering limits the colors that can be used to create content, so 3-D content using this technique is not very vivid. That’s why most movie theaters don’t use the tech any more, and neither do TV manufacturers.

Pros: Inexpensive, quick and easy way to watch and create 3-D movies or shows.

Cons: Since the image input to the eye is not controlled, it can cause headaches, nausea and just that icky feeling that kills the thrill of 3-D. It’s not worth the trouble, because the 3-D picture is not much to look at either.

Shutter Glasses

In this method, the left and right images are alternated rapidly on the HDTV. A single sequential imager switches very rapidly between the left and right images when projecting the information on a display.

For the eye to view the right set of images, viewers have to wear a pair of battery-powered glasses with shutters that can open and close rapidly. Each shutter is synchronized to transmit the wanted image and block out the unwanted one.

The two sides open and close in alternation while the screen displays left- and right-eye images in sync with the glasses. The shutter glasses are in sync with the screen’s refresh rate of 120 Hz. The result is that the left eye sees only the intended left view of the image, and the right eye sees the intended right view, and it happens so fast that your brain blends it together into a single, stereoscopic image.

The technique is called active-shutter technology. Active-shutter glasses contain liquid crystal, a receiver-transmitter combination that uses infrared, Bluetooth or radio technology. The HDTV sends a signal to the glasses to synchronize them to the images on the screen. Meanwhile, alternating electrical signals activate the LCD screen in the lens, blocking or transmitting the view.

The active-shutter glass idea has become popular among big TV makers such as Panasonic and Sony. Both  have committed to having at least one model of 3-D ready TVs in stores by the end of 2010.

Pros: Glasses are relatively inexpensive, no ghosting effect or delayed images that results when tinted glasses are used. Reduced viewer fatigue. Most likely to be available next year.

Cons: It’s like watching television with your sunglasses on. There can be up to a 50 percent loss of picture brightness. Add to that the timing lag and 3-D can get a bit rocky. In case of fast-moving sequences like a NASCAR race, the flicker can be noticeable.

Polarized Glasses

An alternative to active shutter glasses are polarized glasses that have lenses similar to those on sunglasses. The lenses have polarization that is adjusted to be orthogonal — set perpendicularly at 90-degree angles — to one another.

The 3-D material is projected by two projectors, which each have polarizing lenses in front of them. The surface on which the images are projected is coated with special chemicals so it does not affect the polarization.

Because each filter passes only the light that is similarly polarized and blocks the orthogonally polarized light, each eye sees only the image intended for it. The brain then puts these images together to create a three-dimensional effect.

Though the big boys of consumer electronics are not yet betting on this, the method offers the best viewing experience we have seen so far. Take the technology from HDI, a startup that can take two separate full-resolution imagers and integrate it as one projector.  For viewers, this means no reduction in image quality, and brightness that is almost as good as what you can get from a traditional LCD TV. Increasingly, movie theaters are offering polarized glasses for 3-D movies.

Meanwhile, LG has said it is working on having a 3-D ready TV next year based with polarized glasses.

Pros: Light weight; pictures with amazing level of detail and color.

Cons: The big TV makers have to still buy into the technology.

No Glasses

If putting on a pair of glasses all day to watch TV sounds annoying, there’s a way to do it without glasses called autostereoscopy. There are two ways to get this right: lenticular lenses or the parallax barrier.

Take LG’s 3D TV intriguingly codenamed M4200D. The idea uses cylindrical plastic lenses known as lenticules. The lenticules are placed on a transparent sheet which is fixed on the LCD screen.

The lenticules must be perfectly aligned with the image underneath. Each lenticule then acts as a magnifying glass to enlarge and display the portion of the image below it.

The viewer’s eye directly perpendicular to the screen sees the portion of the LCD that is directly under each lens. The other eye, observing the screen from a slightly different angle, sees a portion of the LCD that is off-center under each lens. The brain then combines the two views to create the perception of depth.

The idea comes with some real fine print. It requires an optimum viewing distance of 13 feet (or 4 meters), and there’s no messing around with that. Sit outside that zone and you are likely to see a set of muddled images.

The parallax barrier works on a similar principle.  It has a layer of material with some precise slits placed in front of a regular LCD screen. These allow each eye to see a different set of pixels creating the 3-D effect.

For instance, Sharp, which has shown 3-D TVs that don’t require glasses, has developed electrically switchable liquid crystals that are aligned with the columns of pixels in the display. When switched on, the parallax barrier controls the direction at which the light leaves the display and the way it hits your eyes. Even better, the parallax barrier can be switched off for 2-D content.

Both LG and Sharp TVs are still in the prototype stage. Sharp’s 3-D TV technology is unlikely to hit the production line anytime soon. Philips, which has also shown a concept 3-D TV in the past, has said it is not working on bringing the TVs to market.

Pros: No glasses required. It’s like watching TV the old fashioned way.

Cons: You need to sit in one of the “sweet spots” to get the image right. Also sitting in the lotus position may be preferred. Okay, we made the last part up — but this technology definitely requires you to sit in exactly the right spot. No lying down on the floor!

 

Monday, October 12, 2009

Prime Focus Launches View-D

http://www.2-pop.com/DigitalCinematography/article/87808
October 1, 2009

2D-to-3D conversion process lets filmmakers create stereoscopic 3D content with unprecedented quality and freedom for filmmakers.  

Hollywood, CA -- Prime Focus has announced the launch of View-D, a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium. View-D will be introduced at international launch events in Mumbai, London and Los Angeles to unveil the Prime Focus global rebrand, in which Post Logic and Frantic Films VFX will be brought together under the Prime Focus name.

"3D moviemaking has proven to be more than a passing trend -- it's rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience," said Michael Fink, CEO, Prime Focus VFX. "Prime Focus is a visual effects facility, so we've been calculating 3D space from 2D images for years, and developed the technology behind View-D after having worked on several stereo 3D shows. With View-D, we're offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods."

View-D was developed under the guidance of Chris Bond, President and Senior Visual Effects Supervisor of Prime Focus VFX. "We're very excited to be offering View-D to the industry," stated Bond. "With View-D, it's about giving filmmakers the gift of time, because our approach allows the possibility of interactive creative sessions with our stereographers, similar to a DI session. Filmmakers can also now shoot a movie with a single camera, on film, without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D critically shortens the length of time of conversion, such that conversions can now be fit into the postproduction schedule."

About Prime Focus
Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, gaming, internet and media industries.

The group offers a genuine end-to-end solution from pre-production to final delivery - including previsualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution.

Prime Focus employs more than 1200 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its 'worldsourcing' business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

Prime Focus is a public stock company with shares traded in the Mumbai and National Stock exchanges in India. Prime Focus also owns and operates Prime Focus London plc, which is publicly traded in the LSE's AIM market. For more information, please visit 
www.primefocusworld.com.

Next Star Trek Movie Could be 3D

 
by pastapadre
Posted October 9th, 2009 at 6:39 pm
One of the biggest movies of the summer was JJ Abrams reboot of Star Trek. Exceeding expectations it opened to over 70 million the first weekend and to date has hauled in nearly 260 million domestically. So discussion about the sequel was inevitable even in the very early stages with the release slated for summer 2011. We know the main players will return including the entire cast and Abrams (though uncertain if he will direct) while Alex Kurtzman and Damon Lindelof will once again write the script.
 
Said Abrams:
Paramount talked to me about doing the first one in 3-D and, having it only be my second film, I was petrified just at the addition of it. I thought it would be another dimension of pain-in-the-ass. I was just like, "I want to make a decent 2-D movie." I was so worried that instead of being a decent 2-D movie it would have been a bad 3-D one. I'm open to looking at it because now I feel a little bit more comfortable. And, if I, in fact, direct the "Star Trek" sequel, 3-D could be really fun, so I'm open to it. What I've seen of "Avatar" makes me want to do it because it's so crazy-cool looking.
I don't mind the idea to take more movies into the 3D realm. Avatar may actually be the one that ends up pushing its appeal to genres other than family and horror, in turn forcing theaters to adapt more digital projectors to accommodate the growth. Right now many theaters don't even have one because of the costs, but the success seen already and the ability to charge extra for tickets is making it tougher for them to hold out on the investment. The important thing is that the use of 3D comes across as organic and not as a gimmick. If the 3D enhances an experience that is great, however if the content is changing in order to create immediate reaction from the crowd that is where things could go wrong.

Digital Projection’s TITAN 3D Projector Wins Best New Product Award at CEDIA 2009 Manufacturers’ Excellence Ceremony


ATLANTA, GA – October 10, 2009

Digital Projection International (DPI), an Emmy® Award-winning manufacturer of high-performance projection systems, was recently recognized with a Best New Product award in the CEDIA 2009 Manufacturers' Excellence award ceremony. DPI's TITAN 1080p Dual 3D, the most efficient Active-3D enabled projector in its class, was the only projector to win an award at this year's banquet. Each year CEDIA recognizes the best of the best in the residential electronic systems industry. There were only 10 AV products recognized with this distinction.

Delivering 9,000 lumens and 2000:1 contrast, the TITAN 1080p Dual 3D presents a powerful yet incredibly efficient imaging solution for today's dynamic home cinemas, and tomorrow's 3D enabled home entertainment. The TITAN's CoolTek™ engineering delivers the highest lumen performance with the lowest power consumption, thermal (BTU) and noise level (dBA) output in comparison

Thursday, October 8, 2009

Cloudy with a Chance of Meatballs has widest 3D Release to Date

http://www.digitalcinemareport.com/node/1273

 

 

In the widest theatrical 3D film release to date, Columbia Pictures' and Sony Pictures Animation's Cloudy with a Chance of Meatballs earned an estimated $30.3 million in total box office and debuted at number one during its opening weekend. The box office generated in theatres with 3D screen accounted for more than half the revenue.

"Cloudy with a Chance of Meatballs is a terrific film with innovative and creative 3D techniques. This is a tremendous victory for our colleagues at Columbia Pictures and Sony Pictures Animation and for our worldwide network of exhibitor partners," says Michael V. Lewis, CEO of RealD, which claimed it had the largest share of 3D screens. "With over $16 million, RealD 3D continued the trend of delivering the majority of box office gross for opening weekend proving once again that audiences everywhere prefer the 3D experience to any other."

Gitesh Pandya on the website BoxOfficeGuru.com wrote that it was the fifth 3D film of the year to open at number one. According to Pandya the movie ran on 1,828 3D screens representing 59 percent of the total of 3,119 and said many of the multiplexes also devoted at least one screen to the 2D version for those moviegoers that didn't want to pay the higher ticket price for 3D.

"The studio estimated that between $17.5 million and $18 million of the weekend gross came from the 3D screens," Pandya wrote, adding, "Imax sites delivered $2.5 million."

 



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Digital Projection's New 60,000+ Hour LED Projectors Now Available

http://www.digitalcinemainfo.com/digital-projection_10_05_09.php

October 5, 2009

Source: Digital Projection

Digital Projection International (DPI), announced a limited supply of their brand-new M-Vision Cine LED projectors is now available for order.

The new Cine LED delivers 3-chip color saturation with the imaging fidelity of Texas Instruments’ DLP technology. The single-chip M-Vision Cine LED adds the first Lifetime Illumination™ display to DPI’s already extensive single-chip product line.

MSRP is between $15,995 and $16,995, depending on the lens selected.

About the M-Vision Cine LED

The M-Vision Cine LED produces up to 600 lumens and 10,000:1 contrast. A quiet, compact chassis, the M-Vision Cine LED presents a powerful large-screen imaging solution in an affordable but precise chassis. Ideal M-Vision LED venues include theatrical viewing spaces with controlled ambient light with screens up to 8’ wide.

When installed in such venues, the M-Vision Cine LED produces the dynamic range, rich color saturation and vivid contrast of a 3-chip DPL display, but from a smaller and more cost effective chassis. As the Cine LED does not incorporate a traditional lamp, media environments utilizing the new display will benefit from their Lifetime Illumination™ 60,000+ hour lifespan.

Additionally, the single-chip M-Vision Cine LED does not rely on a color wheel, which renders the projector completely free of the color wheel artifacts that some home theater enthusiasts find distracting. Introduced to widespread acclaim at the recent CEDIA Expo in Atlanta, Georgia, the M-Vision Cine LED projector addresses a common request among home integrators for DPI’s industry-leading precision imagery in a small, sleek cabinet. Ideal for small to medium viewing spaces with controlled ambient light, the M-Vision LED brings precision to the LED projector space.

When considered in conjunction with the new M-Vision Cine 260 and HIGHlite Cine 260, DPI’s Cine series evolution has added a new, streamlined presence to a majority of the company’s Home Cinema products - products that are already widely recognized for excellence in imaging capability. Installation is incredibly flexible due to the M-Vision Cine LED’s compact and lightweight chassis design, and extraordinary lens shift range of 30% horizontal and 120% vertical.

Multiple lens options provide further flexibility, with a throw ratio ranging from 1.25 to 3.0:1. There is also a fixed lens which offers a .73:1 throw ratio. Connectivity includes two HDMI inputs, as well as RGB via D-15, component, composite and S-Video inputs.

 



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Historic El Capitan Theatre Installed with RealD 3D XL Cinema Systems

http://www.digitalcinemainfo.com/reald_10_07_09.php

October 7, 2009

Source: RealD

Disney?PIXAR’s Toy Story and Toy Story 2 3D Double Feature to Debut on RealD 3D Cinema Technology

The famed Hollywood El Capitan Theatre in Hollywood has been upgraded to 3D cinema leader RealD’s XL Cinema System in time for the highly anticipated debut of Disney PIXAR’s Toy Story and Toy Story 2 Disney Digital 3D double feature beginning October 2nd.

Powered by RealD for 3D presentations since the release of Disney’s Chicken Little in 2005, the landmark El Capitan Theatre is the highest attended RealD 3D theatre in the world.

“The El Capitan is a state of the art movie palace which has been equipped with RealD 3D technology for many years,” said Michael V. Lewis, chairman and CEO of RealD. “Upgrading to the industry’s brightest 3D delivered by the XL Cinema System in time for ‘Toy Story’ and ‘Toy Story 2’ will help a new generation of fans discover and fall in love with this classic franchise and beloved characters in spectacular RealD 3D.”

“This fantastic double feature will let moviegoers see two of their all-time favorite films from Pixar Animation Studios in a way they have never seen them before,” said
Mark Zoradi, president of Walt Disney Studios Motion Pictures Group. “Countless hours are dedicated to creating Disney Digital 3D films and we’re excited audiences at the El Capitan Theatre will experience every eye popping 3D effect and feel like they’ve stepped inside the movie through RealD 3D.”

RealD’s award-winning XL Cinema System delivers the industry’s brightest 3D images to screens and is the only digital 3D technology able to reach screens up to 80 feet
wide using a single digital DLP® projector. Designed to bring RealD’s crisp, clear, world-class 3D experience to large screen auditoriums, the RealD XL Cinema System
uses the same lamp and lamp power as a 2D presentation, saving power and giving exhibitors added flexibility with the opportunity to expand their 3D cinema offering to large auditoriums.

Originally released by Walt Disney Pictures in 1995, Toy Story went on to receive Oscar nominations for Original Screenplay, Original Score, and Original Song earning Lasseter a Special Achievement Award “for his inspired leadership of the Pixar 'Toy Story' Team, resulting in the first feature-length computer-animated film.”

Toy Story 2 was released in 1999, and reunited voice talents Tom Hanks and Tim Allen, in their roles as Woody and Buzz. The film became one of the most popular animated features of all time, and received an Academy Award® nomination for Original Song. Toy Story 3 in Disney Digital 3D is scheduled for release in June 2010.

RealD’s new generation 3D technology is deployed across the world’s largest 3D cinema platform with 9,000 screens under contract and nearly 4,000 screens installed in 48 countries with over 300 exhibition partners.

RealD 3D is the market leading 3D cinema platform in territories including North America, Latin America, Australia and Europe. A bright spot for the entertainment industry, RealD 3D is driving box office to the tune of three to four times per screen revenue of the same film on 2D screens.

 



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The message was checked by ESET Smart Security.

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D-BOX establishes compatibilty with GDC Technology, a leading global digital cinema solution provider

http://www.digitalcinemainfo.com/gdctechnology_10_05_09.php

October 5, 2009

Source: GDC Technology

D-BOX Technologies is pleased to announce it has established compatibility with the Digital Cinema servers manufactured by GDC Technology (“GDC”), one of the largest digital cinema solution providers in the world.

This latest announcement provides D-BOX an opportunity to further expand its business together with GDC, whose software-based digital cinema solution has garnered nearly 400 installations in North America and 2,000 internationally.

GDC joins a growing number of D-BOX compatible digital equipment manufacturers that together represent a significant market share of the North American and international movie theatre markets.

Since its introduction, digital cinema technology has continued to grow on a global scale offering moviegoers a crisper, clearer movie experience. With the addition of digital cinema capabilities, movie theatres are able to feature digital 3-D movies, live satellite screenings and alternative content such as plays and musicals, as well as live concerts and sporting events

“We are thrilled to be compatible with GDC’s Digital Cinema servers and we’re looking forward to theatre installations combining our technologies,” stated Claude Mc Master, President and CEO of D-BOX Technologies. “D-BOX Motion Code™ is currently available in seven movie theatres throughout North America and has an aggressive rollout plan for new locations and a continuous flow of motion-enhanced movies, all for the benefit of moviegoers. Through compatibility with industry leaders, such as GDC, D-BOX is in a great position to ride the current digital wave within the theatrical industry.”

“D-BOX’s ground-breaking patented technology has opened up a whole new world to movie goers in their viewing experience,“ said Dr. Man-Nang CHONG, founder and CEO of GDC Technology. “GDC is quick to recognize the significance of this new technology and we are glad that D-BOX has acted swiftly to establish compatibility with our servers, thus ensuring that our customers will be among the earliest to enjoy this latest technology.”

D-BOX Technologies designs and manufactures leading edge high-technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, « D-BOX Motion Code™ » uses motion codes specifically programmed for each film, TV program or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronised with all onscreen action, creating an unmatched realistic immersive experience. To date, D-BOX Motion Code™ is available on more than 850 titles. Accordingly, many prominent Hollywood studios have started embedding D-BOX Motion Code™ on many Blu-ray™ format releases. By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX’s award-winning motion technology is gradually proving itself as a new global standard in the entertainment world.



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Wednesday, October 7, 2009

NEC Display Solutions Offers Financing Incentives on Digital Cinema Projectors in Advance of 3D Holiday Movie Releases

http://today3d.blogspot.com/2009/10/nec-display-solutions-offers-financing.html

Posted: 06 Oct 2009 06:49 AM PDT

NEC Display Solutions of America, a leading provider of commercial LCD displays and projectors, announced today the availability of financing incentives for theater owners looking to upgrade cinema projector capabilities to digital. Now through December 31, 2009, NEC is offering eligible organizations special financing packages with low introductory payments on eligible NEC 3D-enabled digital cinema projectors.


"With the increased number of 3D movies scheduled to be released over the next few months, now's the time for theater owners to improve their technology and benefit from the increased box office revenue associated with 3D movies," said Jim Reisteter, General Manager, Digital Cinema Division, NEC Display Solutions. "We're excited to offer special financing programs to help theater owners obtain advanced digital projector technology for 3D that has the potential to pay for itself within 12 to 18 months."

Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC's Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. NEC digital cinema projectors require the use of a 3D enabler in order to display 3D films, and enablers are available through Dolby, RealD and MasterImage. NEC's 3D-enabled digital cinema projectors, the NC2500S-A and NC1600A-C, meet DCI specifications for performance and reliability, which are requirements in the cinema industry today.

"We're thrilled to provide offers that allow theater owners to take advantage of NEC's innovative projector technology," said Herschel Salan, Vice President and General Manager, NEC Financial Services. "Theater owners have a unique opportunity to affordably improve their digital cinema projector technology and subsequently reap the benefits of increased revenue due to 3D movies. During these difficult economic times, we want as many theaters as possible to experience the value that NEC has to offer."

Benefits of digital cinema projectors for 3D movies include:

Meeting the demand for James Cameron and 20th Century Fox's highly anticipated movie "Avatar"
Currently, 3D movies can only be shown on digital cinema projectors with 3D capabilities
Increased theater traffic and revenues by cashing in on the upcoming slate of 3D movies
Delivering truly accurate, life-like image with vibrant colors for enhanced viewing experience
Unsurpassed quality by avoiding deterioration issues from film reproduction
These financing options are available through NEC Financial Services, LLC, a firm dedicated to providing tailored financing and leasing services to customers throughout the United States. To learn more about these financing options, please visit www.necdisplay.com/3Dpromo, or contact NECDigitalCinemaLease@neclease.com. Interested parties can also fill out the online credit application available at http://www.neclease.com/credit_application.asp. For more information about NEC's digital cinema projectors, please visit http://necdisplay.com/Products/SubClass/?subclass=Projectors.

Monday, October 5, 2009

Cinedigm Announces Agreement With Georgia Theatre Company for Phase 2 Deployment Program

http://investor.cinedigm.com/releaseDetail.cfm?ReleaseID=413557

Georgia Theatre Company Among First to Select New Exhibitor-Buyer Financing Option

MORRISTOWN, NJ, Oct 05, 2009 (MARKETWIRE via COMTEX News Network) -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) (formerly AccessIT), the global leader in the digital cinema industry, today announced Georgia Theatre Company ("Georgia"), a Georgia-based cinema chain, will participate in Cinedigm's Phase 2 digital cinema deployment program. Georgia will purchase its own equipment and Cinedigm will manage the Virtual Print Fees (VPFs) for a ten-year term for 257 screens at 23 locations.

In Phase 2, Cinedigm has created an Exhibitor-Buyer financing option for exhibitors. When exhibitors choose this option, they select and purchase their own equipment and Cinedigm manages billing and collection of VPFs from movie distributors, receiving a fee for doing so. Exhibitors such as Georgia who select this option install Cinedigm Certified fully-networked digital cinema systems using one of the digital cinema equipment manufacturers with whom Cinedigm has agreements: Barco, Christie or NEC. Georgia will use Christie Digital Systems and Christie's Managed Services Division.

"Georgia Theatre Company has always prided itself on providing state-of-the-art facilities," said Bill Stembler, Chairman and CEO of Georgia Theatre Company. "We are excited to be partnering with Cinedigm and Christie to bring the highest quality digital experience to our customers."

Bud Mayo, chairman and CEO of Cinedigm, commented, "As the transition to digital cinema evolves, Cinedigm evolves. The Exhibitor-Buyer option within the Phase 2 deployment plan is a fine example. Georgia Theatre Company's enthusiasm for providing an excellent experience for its patrons is one of the many reasons we are confident that this conversion will continue to gain momentum."

"Georgia Theatre Company is one of the most respected companies in the greatest traditions of the exhibition industry," said Chuck Goldwater, president of Cinedigm's Media Services Group. "We are excited and proud to be working with Bill and Aubrey and their team to help them make the transition to digital cinema and achieve all the benefits and goals they want for their customers."

Cinedigm's Digital Cinema division is the industry's leading deployment program for Digital Cinema. It facilitates the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans.

To date, Cinedigm has contracted for and completed the rollout of nearly 4,000 systems in forty-one states with exhibitors including Atlas Theatres, Allen Theatres, Carmike Cinemas, Celebration! Cinema, Cinema West, Cinetopia, Dickinson Theatres, Emagine, Galaxy Cinema, Marquee Cinemas, Krikorian Premiere Theatres, MJR Theatres, Neighborhood Cinema Group, Premiere Cinema Corp., Rave Motion Picture Theatres, Showplace Cinemas, UltraStar, and Cinedigm's own Pavilion Digital Showcase Theatre.

Its Phase 2 plan aims to provide networked, turnkey Digital Cinema systems, in conformance with DCI specifications, for up to an additional 10,000 screens.

About Cinedigm

Cinedigm is the leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The company is a technology and services integrator that works with Hollywood movie studios and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, unique combined satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and distribution platform for alternative content such as CineLive(R) 3-D and 2-D sports and concerts, thematic programming and independent films provide a complete suite of services required to enable the digital theater conversion. www.cinedigm.com [CIDM-G]

About Georgia Theatre Company

For over 85 years, Georgia Theatre Company, a third generation, family-owned business specializing in motion picture exhibition, has been a proud neighbor and partner to all of the communities our theatres serve.

Currently, we are one of the 20 largest theatre circuits in the USA, operating 287 auditoriums at 29 locations in Georgia, Florida, South Carolina, and Virginia, and are recognized as a pioneer in the film industry, with our roots in the early days of film exhibition.

Georgia Theatre Company prides itself on providing state of the art motion picture facilities to all of our patrons, featuring stadium seating and the best sound systems available. The company is headquartered on St. Simons Island, Georgia.

 



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Cinedigm Announces Agreement With Great Escape Theatres for Phase 2 Deployment Program

http://investor.cinedigm.com/releaseDetail.cfm?ReleaseID=413558

Great Escape Among First to Select New Exhibitor-Buyer Financing Option

MORRISTOWN, NJ, Oct 05, 2009 (MARKETWIRE via COMTEX News Network) -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) (formerly AccessIT), the global leader in the digital cinema industry, today announced Great Escape Theatres ("Great Escape"), an Indiana-based cinema chain, will participate in Cinedigm's Phase 2 digital cinema deployment program. Great Escape will purchase its own equipment and Cinedigm will manage the Virtual Print Fees (VPFs) for a ten-year term for 200 screens at 15 locations.

In Phase 2, Cinedigm has created an Exhibitor-Buyer financing option for exhibitors. When exhibitors choose this option, they select and purchase their own equipment and Cinedigm manages billing and collection of VPFs from movie distributors, receiving a fee for doing so. Exhibitors such as Great Escape who select this option install Cinedigm Certified fully-networked digital cinema systems using one of the digital cinema equipment manufacturers with whom Cinedigm has agreements: Barco, Christie or NEC.

"We're very excited to be transitioning to digital cinema and to be working with Cinedigm. We know that their leadership of the industry and the great success that they have had will help to ensure our smooth transition," said Anne Ragains, CEO of Great Escape. "We're pleased that Cinedigm's Phase 2 plan allows us to purchase and own the digital systems thereby enabling us to invest in technology for our company that is revolutionizing the movie-going experience."

"We are excited that Great Escape is taking advantage of the Exhibitor-Buyer option available in our Phase 2 plan allowing them to invest in the business they know best. It is clear that the digital cinema conversion is gearing up again in earnest this fall, and Great Escape is one of the forward thinking exhibitors who is kick-starting the trend," said Bud Mayo, chairman and CEO of Cinedigm.

"Cinedigm is pleased to be working with Great Escape, one of the most innovative and successful independent movie chains in the country. We know that their move to digital cinema will help them enhance their commitment to bringing the highest quality viewing experience, a wide range of alternative content, and live, satellite-delivered, events to movie-goers in their markets," said Chuck Goldwater, president of Cinedigm's Media Services Group.

Cinedigm's Digital Cinema division is the industry-leading deployment program for Digital Cinema that facilitates the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans.

To date, Cinedigm has contracted for and completed the rollout of nearly 4,000 systems in forty-one states with exhibitors including Atlas Theatres, Allen Theatres, Carmike Cinemas, Celebration! Cinema, Cinema West, Cinetopia, Dickinson Theatres, Emagine, Galaxy Cinema, Marquee Cinemas, Krikorian Premiere Theatres, MJR Theatres, Neighborhood Cinema Group, Premiere Cinema Corp., Rave Motion Picture Theatres, Showplace Cinemas, UltraStar, and Cinedigm's own Pavilion Digital Showcase Theatre.

Its Phase 2 plan aims to provide networked, turnkey Digital Cinema systems, in conformance with DCI specifications, for up to an additional 10,000 screens.

About Cinedigm

Cinedigm is the leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The company is a technology and services integrator that works with Hollywood movie studios and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, unique combined satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and distribution platform for alternative content such as CineLive(R) 3-D and 2-D sports and concerts, thematic programming and independent films provide a complete suite of services required to enable the digital theater conversion. www.cinedigm.com [CIDM-G]

About Great Escape Theatres

Great Escape Theatres was formed in 1997 and is based in New Albany, IN. The company currently operates 277 screens at 24 sites in Georgia, Illinois, Indiana, Kentucky, Nebraska, Missouri, Ohio, Pennsylvania, Tennessee and West Virginia, with 92 screens in development for 2010 and beyond. As one of the fastest growing and most successful motion picture exhibitors in the country the corporate philosophy of Great Escape has been simple and effective -- build a quality, cost efficient movie theatre in underserved markets and the audience will come. Great Escape has focused on the mid-sized markets with populations from 100,000 to 400,000.

 



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Sony preps single lens 3D, 240FPS camera tech | Electronista

http://today3d.blogspot.com/2009/10/sony-preps-single-lens-3d-240fps-camera.html

 

Sony has said it's developing a single lens 3D camera capable of capturing left-eye and right-eye images simultaneously, all at high frame rates of 240fps. The new system eliminates the need to correct the image in existing half-mirror 3D camera systems, which use separate lenses for the left and right eyes to adjust the parallax range and therefore the amount of depth. Zooming or focusing in these systems results in discrepancies in the optical axis, image size and focus where Sony's invention is accurate."

The Sony system also uses mirrors in place of shutters, simultaneously separating the result into left and right images; the image is recorded when it hits the parallel light area of the relay lens. These separate left and right images are then processed and recorded with the corresponding left and right image sensors. Because there is no time delay between when the two images are captured, the viewer's picture is much more natural and smoother than earlier 3D.

Optical tests have shown that a frame rate 240FPS represents the limit of human visual perception, and beyond that it becomes difficult to detect differences in terms of blur and "jerkiness" of moving images (where images that were continuous are now seen as a series of distinct snapshots). Sony believes the added speed should make the resulting picture seem even more natural.

Viewing the resulting 3D images requires special polarized glasses, but viewers can also perceive 2D images without them, as the images are within the tolerance of the human eye to recognize as a blur.

A prototype of the new 3D lens equipped camera will be showed off at CEATEC Japan 2009, which kicks on October 6th. There is no word on when a production model will appear, or what it will cost. [via PhysOrg]


http://photos.macnn.com/news/0909/sony3dlens2.jpg

http://photos.macnn.com/news/0909/sony3dlens1.jpg

 



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Thursday, October 1, 2009

Technicolor Revisited

 
In the last Report I described what is known to date about Technicolor's announcement about its new over-under 3D process and lens for film projectors. Following that Report I asked people on several industry-related groups on various social media sites what they thought of the development. Their responses were decidedly mixed. Here's a sample. 

Neil Feldman
CEO 
In-Three and Video Post & Transfer


My company has a lot to gain by seeing as many 3D equipped theatres (be they analog or digital) as soon as possible. Regardless, I think this is a total non-starter. It reminds me of the company that used to market a totally vacuum tube based flip-flop. Where are they now? 

The industry wants and needs Digital Cinema for a whole host of important reasons unrelated to stereo 3D. It's just that the 3D aspect makes money for the exhibitor and everyone else. It is the enabler in the financial equation. 

However, going completely digital is the future. Silly tactics that delay its proliferation will be (and should be) dismissed in hindsight. 

Doug Darrow
Worldwide Brand and Marketing Manager
DLP Products


I think it is a terrible idea. If the industry isn't careful they will wake up one day and find they have the same technology they had from the 1800's and the manufacturing base they need for the next century will be gone. Soon after that I think their customer may follow...

Harry Mathias
CEO
DCMP Consulting


This is film but for all of film's virtues, it will never project a rock-steady image. At least an over-under system, because both eye images are on one frame, avoids vertical parallax errors and the resulting headaches. 

One issue with this system is that it violates Panavision's OptiMax patents (assuming they were renewed). 

The other issue is that if this system uses older 1960s lenses it will be low performance. If it uses modern lenses they were rushed to market and will also be performance-challenged. If they are 35mm still camera lenses and use a relay and prism system they will be challenged to handle the heat without yellowing.

Clyde DeSouza
Creative Technology Provider 


This is from the Technicolor website:  "The exceptional image quality will leave you awestruck. For those who love the richness and saturation that film provides, the Technicolor 3D system can surpass current expectations. Look closely at the gradients, the brightness, and the flesh tones of the human form. For a film-loving society that is hungry for an escape from the everyday, there's no question that this technology is the start of something really engaging."

I just wanted to know, which 3D film is really being or going to be shot with a film camera these days? So isn't it that the movie will be shot digital (possibly soon in 4K res), then it will be "halved" for above below format, then it will be "printed" from digital to film stock... 

So actually source will be a digital sensor, and final out will be on film stock at half the resolution when accommodating for above/below format. How then will the above paragraph by Technicolor hold true?

Robert Margouleff
Entertainment Entrepreneur


I think Deluxe is not far behind with the same approach. 3D on film is not new but a first class way to solve the current logjam with digital screens.

There are not enough digital screens to profitably accommodate the 3D product in the pipeline, not mention all the foreign territories. What's wrong with a $15,000- $30,000 dollar solution? I have seen it and with new film stock and projection the results were very satisfactory. It keeps the projector and projectionists working till there is a big enough base for digital at $150,000 or so a pop. This way filmmakers concentrate on making 3D movies now and know that they will get their work to the public. Digital saturation is five years away. 

There are also many other issues outstanding in acquisition, post and exhibition. In the end it's about story telling and making great movies. 


Thomas Polson
Founder 
Sabre Digital


The 3D film solution requires a silver screen and does have many benefits as well as drawbacks. Technicolor is not the first to propose this to the studios. They are actually behind the curve.  A modern stereo film solution (not referring to Technicolor's) for color and stereo effect are for the most part equal to digital. The noticeable difference is in perceived sharpness. This is partly due to film's characteristics and partly to the fact that each eye is only seeing half of a frame. The general audience wouldn't know the difference. Print degradation is probably the major issue.  
I for one would like to see an alternative to the current RealD solution. My experience at theatres has been very disappointing [with] 16:9, no scope, very low light off of the screen; ghosting that kills the contrast of the original image, triple shutter artifacts on motion sequences. I saw Up at AMC in Santa Monica and thought I was watching a movie through a small window. No immersive feeling whatsoever. Black is gray. I hope there are better solutions down the road.

David Thomas
Chief Creative Officer
BJX Entertainment

This does seem to be a workable interim solution until it's an all-digital theatrical world. 3D original on modern film stocks should surpass digital in a half frame over/under. 

Presumably Technicolor wants to generate work in their chemical development systems, but last time I priced a film (2D) there, they presumed a digital inter-negative. And it was at Tech prices, not CFI, the lab they absorbed. And they are the most expensive lab in the world: really, the entire world. But with digital projector conversion lagging behind the vision, this may be a workable interim solution. As for the costs of going digital, that's a different issue, but really, why does it cost 150,000 per screen? Theoretically it should be much, much cheaper, like 25,000, Ten times the cost of a consumer DLP [projector]. Most multiplexes aren't much larger than a McMansion great room so what's going on here? But I'm already on record advocating producing everything in 3D as a forward-looking technological business decision.

3D upgrades made cheap for consumers

http://www.variety.com/article/VR1118008798.html?categoryId=3731&cs=1

Trioscopics suitable for existing broadcast TV

Posted: Thurs., Sep. 17, 2009, 4:20pm PT

 
By DAVID S. COHEN
One indication that 3D has caught hold commercially is the emergence of alternative methods for delivering 3D to consumers without expensive hardware upgrades.
Following Technicolor's formal unveiling yesterday of their method for showing 3D from standard 35mm release prints, today veteran technologist John Lowry demonstrated an improved anaglyph method for 3D.

Monickered Trioscopics, the system that can work on any existing digital theater or TV screen, is suitable for existing broadcast TV. It uses a green-magenta glasses, a different color combination from previous anaglyph systems, and delivers better color and clarity than most anaglyph systems.

Lowry demonstated the system with throwaway plastic glasses from American Paper Optics and HD clips from "Journey to the Center of the Earth," "My Bloody Valentine" and "Coraline" that had been converted within a matter of days.

Noting that "anaglyph is a bad word" in the 3D community, Lowry said "We may not be perfect yet," said Lowry, "but we can open markets and help studios make a lot of money today. We will be the cost-effective solution for broadening the 3D base."